Trade Marketing Representative

British American Tobacco; Doha; On-site; QAR 200,000 - 400,000; Full time

Job summary

A leading global consumer goods company is seeking a Trade Marketing Representative in Qatar. The role involves maximizing business opportunities and managing trade marketing activities, including implementing cycle plans, managing distributor relationships, and formulating agreements with key accounts. The ideal candidate has a bachelor's degree and 1-2 years of related experience, with strong communication and organizational skills.

Benefits

Market leading annual performance bonus

Diverse health plans

Flexible holiday plan

Qualifications

• 1-2 years of experience as a merchandiser or trade marketing representative in FMCG company.
• Strong MS Office skills, mainly Excel and PowerPoint.
• Good organizational skills and time management.

Responsibilities

• Maximize business opportunities within assigned territories.
• Ensure effective implementation of all cycle plan activities.
• Manage distributor sales force for maximum distribution.

Skills

Interpersonal skills

Effective influencing skills

Good communication

MS Office skills

Time management

Self-motivated

Education

Bachelor's degree in relevant field

Tools

Excel

PowerPoint

Job description

Overview

BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry. To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

BAT QATAR IS LOOKING FOR A TRADE MARKETING REPRESENTATIVE

Role positioning and objectives

Role position and objectives: This role is part of the Marketing function and is responsible to execute the country operational plan within their assigned territories to deliver trade marketing, distribution, and brand objectives within trade channels and key accounts through application of BAT best practices.

Reports to: Market Manager

Geographic scope: Qatar

What you will be accountable for

• Evaluate assigned territory constantly to ensure all business opportunities are being maximized
• Ensure effective implementation of all cycle plan activities with emphasis on activities to communicate with ASU30 consumers
• Ensure all trade marketing information and reports including RCS data, competitor reports, and cycle plan reports are up to date, accurate, and provided in a timely fashion
• Establish an excellent working relationship with the trade to gain their active support to maximize volume and in store presence within agreed budgets
• Implement and evaluate Trade incentive schemes as outlined in the Area action plan to maximize in store visibility and awareness for drive brands
• Management and leadership of distributor sales force to maximize distribution opportunities and minimize OOS situations by pro-actively communicating these – Distribution Gap Monitor
• Ensure BAT distribution objectives on product quality (freshness) and availability are being met
• Assist Area Manager in supervision and guidance of merchandiser activities to ensure all BAT in store furniture is maintained in clean working condition and complies with agreed planograms
• Formulation, negotiation and execution of business development agreements with Key Accounts
• Deployment, control and follow up of market initiatives and projects

Essential experience, skills and knowledge

• Minimum bachelor’s degree in relevant field
• 1-2 years’ experience as a merchandiser or trade marketing representative in another FMCG company, preferably one which has a trade marketing approach
• Good interpersonal skills
• Effective influencing skills
• Good communicator both verbally and written
• Strong MS Office skills, mainly Excel and PowerPoint
• Well organized with good time management skills
• Self-motivated and capable of working without micro-management

What we offer you

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

Why join BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see career breaks as opportunities, including programs like The Global Returners program to support professionals restarting their careers after an extended absence from the workforce.

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award-winning employee experience.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to supporting you by making appropriate arrangements for you to demonstrate your full potential.