Social Media Specialist

Human Capital Group Qatar; Doha; On-site; QAR 100,000 - 120,000; Full time

Job summary

A leading human resources firm in Doha is seeking an experienced Social Media Manager to execute and oversee social media strategies aligned with marketing goals. The role requires a Bachelor’s degree in Marketing and 5+ years in social media management, focusing on creating engaging content and monitoring analytics to drive effectiveness. The ideal candidate will have strong knowledge of social media platforms and crisis management skills. Join a dynamic team and enhance brand reputation through impactful social media engagement.

Qualifications

• 5+ years of experience in social media management.
• Proven ability to create engaging and creative content.
• Strong knowledge of major social media platforms.

Responsibilities

• Plan and oversee execution of social media strategies.
• Develop and curate engaging content for various platforms.
• Monitor social media activities and respond to engagements.
• Coordinate promotions and manage company reputation.

Skills

Social media management

Content creation

Analytics skills

Crisis management

Education

Bachelor’s degree in Marketing

Tools

Adobe Creative Suite

Analytics tools

Job description

• Plan and oversee execution of social media strategies that align with the company’s marketing goals
• Execute approved social media strategies
• Develop and curate engaging and creative content for social media platforms including text, images, videos, and infographics
• Maintain company’s social media pages and profiles
• Create and edit basic social media videos as and when required using Adobe Creative Suite
• Create weekly, monthly and yearly calendar and oversee daily/routine postings on all accounts and respective platforms
• Monitor and respond to comments, messages, and mentions in a timely and professional manner
• Social media coverage during various types of events
• Manage influencers program and coordinate with bloggers/influencers
• Monitor social media activities, track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes
• Collaborate with other departments to manage company reputation, coordinate promotions and increase reach through social media content
• Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice.
• Moderate user-generated content and messages appropriately, based on company and community policies
• Assist with crisis management, bad reviews, and negative news communications
• Carry out and perform other related duties as specified and when required and assigned by the Line Manager to improve or enhance the efficiency of directorate’s work and performance

Skills

• Bachelor’s degree in Marketing, Communications, or related field
• 5+ years of experience in social media management
• Strong knowledge of major social media platforms and analytics tools