Senior Product Manager (Product Branding & Marketing)

Rits Qatar; Doha; On-site; QAR 420,000 - 640,000; Full time

Job summary

Rits Qatar is seeking an experienced Senior Product Manager to lead branding, marketing, business development and commercial growth of an AI-powered platform. You will define brand identity, planning strategies, identify opportunities, acquire customers, and build partnerships.

You will oversee product roadmaps, coordinate with engineering, manage campaigns, monitor performance, and drive revenue growth through strategic pricing and customer acquisition.

Qualifications

• Bachelor's degree in Business Administration, Marketing, IT, or a related field.
• 10+ years of relevant professional experience in product management, product marketing, branding, or business development.
• Experience launching, marketing, and growing software or technology products.
• Strong understanding of digital marketing, brand strategy, and customer acquisition.
• Experience in business development, sales strategy, and revenue generation.
• Knowledge of AI-powered applications and SaaS business models.
• Excellent leadership, communication, negotiation, and presentation skills.
• Ability to manage product branding, marketing, and business growth independently.

Responsibilities

• Branding & Positioning: Develop the product's brand identity and market positioning.
• Product Marketing: Develop and execute comprehensive product marketing strategies; manage digital campaigns.
• Business Development: Identify new opportunities, acquire customers, and build strategic partnerships.
• Product Strategy & Management: Develop product roadmap; coordinate with technical teams; guide customer onboarding.
• Sales & Revenue Growth: Develop pricing, plans, and strategies to drive recurring revenue.
• Market Research & Competitor Analysis: Research trends and opportunities; identify differentiation.
• Team Leadership & Reporting: Lead cross-functional teams; monitor performance and budgets.

Skills

Brand strategy

Product marketing

Business development

Leadership

Strategic partnerships

Digital marketing

Customer acquisition

Market research

Communication

Negotiation

Education

Bachelor's degree in Business Administration, Marketing, IT, or related field

10+ years of relevant professional experience in product management, product marketing, branding, or business development

Job description

About the Role

We are looking for an experienced Senior Product Manager to lead the branding marketing business development and commercial growth of an AI-powered application-building platform The candidate will be responsible for developing the product s brand identity planning marketing strategies identifying business opportunities acquiring customers building partnerships and establishing the product as a strong brand in the market The ideal candidate must have strong business knowledge marketing expertise leadership skills and experience in launching and growing software products

Key Responsibilities

• Product Branding amp Positioning
  • Develop the product s brand identity and market positioning
  • Create strategies to establish the product as a recognized brand
  • Plan product launches promotional campaigns and brand awareness activities
  • Ensure consistent branding across websites social media and marketing materials
• Product Marketing
  • Develop and execute comprehensive product marketing strategies
  • Manage digital marketing campaigns social media marketing and online promotions
  • Identify target customers and develop effective marketing plans
  • Prepare product presentations promotional materials and marketing content
  • Monitor marketing performance and optimize campaigns
• Business Development
  • Identify new business opportunities and potential customer segments
  • Develop strategies to acquire customers and increase revenue
  • Build relationships with corporate clients business partners and stakeholders
  • Explore new markets strategic partnerships and expansion opportunities
  • Develop business proposals and commercial strategies
• Product Strategy amp Management
  • Develop the product roadmap based on market demand and customer feedback
  • Understand customer requirements and recommend new features
  • Coordinate with technical teams to ensure the product meets business needs
  • Plan product demonstrations launches and customer onboarding
  • Monitor product performance and recommend improvements
• Sales amp Revenue Growth
  • Develop sales strategies pricing models and subscription plans
  • Generate leads and convert prospects into paying customers
  • Identify opportunities to increase recurring revenue and customer retention
  • Monitor sales performance and achieve agreed business targets
• Market Research amp Competitor Analysis
  • Research market trends customer needs and competing products
  • Identify market opportunities and product differentiation strategies
  • Recommend new business models and marketing approaches
  • Use customer feedback and market data to improve product performance
• Team Leadership amp Reporting
  • Coordinate product marketing sales and technical teams
  • Set targets and monitor team performance
  • Manage marketing budgets and business development activities
  • Prepare regular reports on marketing results customer acquisition and revenue growth

Preferred Qualifications

• Experience launching and scaling AI-powered software products
• Experience developing a new product brand from the initial stage
• Knowledge of subscription-based business models and digital platforms
• Experience in B2B marketing strategic partnerships and market expansion
• Proven track record of achieving business growth and customer acquisition targets

Key Performance Indicators KPIs

• Successful product branding and market positioning
• Successful product launch and market penetration
• Growth in qualified leads and paying customers
• Achievement of marketing and revenue targets
• Improvement in brand awareness and customer engagement
• Development of strategic partnerships
• Customer retention and recurring revenue growth

Required Qualifications

• Bachelor's degree in Business Administration, Marketing, Information Technology, or a related field
• Minimum 10 years of relevant professional experience in product management, product marketing, branding, or business development.
• Proven experience in launching, marketing, and growing software or technology products.
• Strong understanding of digital marketing, brand strategy, and customer acquisition.
• Experience in business development, sales strategy, and revenue generation.
• Knowledge of AI-powered applications and software-as-a-service (SaaS) business models.
• Excellent leadership, communication, negotiation, and presentation skills.
• Ability to manage product branding, marketing, and business growth independently.