Marketing Specialist

Management Solutions International MSI; Lusail; On-site; QAR 60,000 - 75,000; Full time

Job summary

A leading management consulting firm in Qatar is looking for a Marketing Specialist to assist in developing and implementing marketing strategies that align with business objectives. You'll execute various multi-channel campaigns, analyze market trends, and collaborate with sales teams to drive lead generation. The ideal candidate has a Bachelor’s degree in a relevant field and strong skills in digital marketing tools like Google Analytics, SEO, and social media management. Competitive salary with full-time employment.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Professional certifications in digital marketing or analytics are an added advantage.

Responsibilities

• Assist in developing and implementing marketing plans aligned with overall business objectives.
• Plan, manage and execute multi-channel marketing campaigns.
• Analyze market trends and customer insights to identify opportunities for business growth.
• Collaborate with the sales team to drive lead generation and conversions.
• Develop engaging content for various marketing materials.
• Manage and update the company’s website and social media platforms.

Skills

Digital Marketing

Marketing

Google Analytics

Pardot

HTML5

MailChimp

Marketing Automation

Salesforce Marketing Cloud

HubSpot

Responsys

Email Marketing

Social Media Management

Education

Bachelor’s degree in Marketing, Communications, Business Administration or a related field

Tools

Google Analytics

SEO Tools

SEM Tools

CRM systems

Email Marketing Tools

Job description

Key Responsibilities

• Assist in developing and implementing marketing plans aligned with overall business objectives.
• Plan, manage and execute multi-channel marketing campaigns (digital, social media, email, print and events).
• Analyze market trends, customer insights and competitor activities to identify opportunities for business growth.
• Collaborate with the sales team to build targeted marketing initiatives that drive lead generation and conversions.
• Ensure adherence to Quality, Health & Safety, Information Security and Business Continuity policies.
• Maintain consistent brand messaging and visual identity across all marketing touchpoints.
• Develop engaging content for brochures, presentations, websites, social media and promotional materials.
• Coordinate with internal design teams and external agencies to produce marketing collateral.
• Manage and update the company’s website and social media platforms.
• Plan and execute digital marketing campaigns including SEO, SEM, PPC and email marketing initiatives.
• Monitor website analytics, social media metrics and campaign performance to optimize strategies.
• Handle email marketing campaigns including content creation and audience segmentation.
• Engage with online communities and respond to inquiries or feedback promptly.
• Coordinate company participation in trade shows, exhibitions and promotional events.
• Build partnerships with media outlets and industry influencers to strengthen brand visibility.
• Draft and distribute press releases and corporate announcements.
• Conduct market research to identify customer preferences, behaviors and emerging industry trends.
• Track, analyze and report key performance indicators (KPIs) for all marketing activities.
• Provide data-driven recommendations to enhance marketing effectiveness.
• Perform any other tasks assigned by the Line Manager or Tender Trustee as required for business needs.
• Support internal people development initiatives and knowledge-sharing activities.
• Maintain strong working relationships with suppliers, vendors and contractors.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration or a related field.
• Professional certifications in digital marketing or analytics are an added advantage.

Technical Skills

• Strong understanding of digital marketing tools (SEO, SEM, PPC, Google Analytics, CRM systems).
• Proficiency in social media management and content creation.
• Basic knowledge of design tools (Canva / Adobe Suite) is an advantage.
• Strong analytical skills with the ability to interpret data and develop insights.
• Familiarity with CMS platforms and email marketing tools.

Key Skills

• Digital Marketing
• Marketing
• Google Analytics
• Pardot
• HTML5
• MailChimp
• Marketing Automation
• Salesforce Marketing Cloud
• HubSpot
• Responsys
• Email Marketing
• Social Media Management

Employment Type: Full Time

Experience: years

Vacancy: 1