Marketing Manager (Staffing / Manpower)

Fornax Global; Doha; On-site; QAR 200,000 - 400,000; Full time

Job summary

A leading staffing and marketing firm is seeking a Marketing Manager in Doha, Qatar. The role involves developing comprehensive marketing strategies for client acquisition and candidate recruitment. Candidates must have over 8 years of experience in marketing, preferably within staffing or B2B sectors. Strong B2B marketing and communication skills are essential to effectively promote job listings and the candidate experience. This opportunity offers a dynamic work environment focused on growth and innovation.

Qualifications

• Minimum of 8 years of marketing experience, preferably in staffing or B2B services.
• Proven ability to develop and execute marketing campaigns targeting businesses.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and implement an end-to-end marketing strategy for client acquisition and candidate recruitment.
• Plan and execute digital marketing campaigns including SEO, PPC, and social media.
• Analyze marketing campaign performance using Google Analytics and provide reports.

Skills

B2B Marketing

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Job description

Marketing Manager

Marketing Manager (Staffing / Manpower)

Responsibilities

Strategy & Planning

• Develop and implement an end-to-end marketing strategy that supports both client acquisition (sales) and candidate recruitment
• Conduct market research to identify target client needs, candidate demands, and competitor activities.
• Manage and allocate the marketing budget to maximize ROI across all channels.

Digital & Content Marketing

• Plan and execute digital marketing campaigns, including SEO / SEM, PPC (Pay-Per-Click), and display advertising.
• Manage the company's presence and campaigns on professional social media platforms (LinkedIn is crucial), Facebook, and others.
• Create compelling messaging and content to promote available job listings and the overall candidate experience.

Brand Management & Communications

• Oversee the development of marketing collateral (brochures, presentations, client proposals).
• Plan and execute events, webinars, and conferences for networking and lead generation.
• Utilize email marketing for nurturing both client leads and candidate talent pools.

Analytics & Performance

• Analyze marketing campaign performance using tools like Google Analytics and CRM systems.
• Provide regular reports and recommendations for optimization to senior management.

Skills and Qualifications

• Education: Bachelor's degree in Marketing, Business, Communications, or a related field
• Experience: Minimum of 8 years of marketing experience, with a strong preference for experience in the staffing, recruitment, or B2B services sector
• B2B Marketing: Proven ability to develop and execute marketing campaigns targeting businesses
• Communication: Excellent written and verbal communication skills, especially for creating persuasive content and reports