Digital Marketing Specialist

Armonico Italy; Doha; On-site; QAR 200,000 - 400,000; Full time

Job summary

A luxury goods brand located in Doha is seeking a Digital Marketing Manager to enhance their e-commerce strategy. The ideal candidate will have 3-4 years of experience in digital marketing, focusing on driving online traffic and maximizing sales while preserving the brand's luxury identity. Key responsibilities include managing digital campaigns, optimizing website performance, and executing marketing strategies. This role is perfect for a data-driven professional with a passion for luxury goods.

Qualifications

• 3-4 years of experience in digital marketing with a focus on e-commerce.
• Familiarity with performance marketing, SEO strategies, and managing ad budgets.
• Proven track record in enhancing e-commerce revenue while maintaining brand identity.

Responsibilities

• Lead the full-funnel digital marketing strategy to maximize sales.
• Optimize website performance and mobile user experience.
• Plan and execute marketing campaigns and product launches.

Skills

Data-driven decision making

E-commerce strategy

Digital campaign management

Conversion Rate Optimization (CRO)

Job description

JOB CATEGORY

Marketing / PR

POSITION

Digital Marketing Manager

YEARS OF EXPERIENCE

3-4 Years

GENDER

Any

SALARY RANGE

QAR 5, - QAR ,

APPLICANT LOCATION

In-country Hire Only

Description

We are a distinguished brand specializing in high-quality, handcrafted leather goods. Our heritage is rooted in Italian craftsmanship, exceptional materials, and timeless design. We seek a data-driven and creative Digital Marketing & E-commerce Specialist to lead our online strategy, drive high-value traffic to our e-commerce platform, and enhance our brand's presence globally.

Key Responsibilities

The specialist will be responsible for the full-funnel digital marketing strategy, with a primary focus on maximizing profitable e-commerce revenue and preserving the luxury brand identity.

E-commerce Performance & CRO

• Conversion Rate Optimization (CRO): Analyze the customer journey from landing page to checkout, implement A/B testing on site elements, and recommend improvements to increase the e-commerce conversion rate.
• Website Management: Work with developers and content teams to ensure the custom website is fully optimized for speed, mobile experience, merchandising, and a seamless luxury user experience (UX).
• Sales & Promotions: Plan and execute online product launches, seasonal campaigns, and exclusive pre-access events to drive high-margin sales.

Digital Campaign Management

• Performance Marketing (PPC/SEM): Plan, manage, and optimize high‑ROI paid campaigns across Google Ads (Search & Shopping) and Meta (Instagram/Facebook), focusing on precise targeting for luxury buyers and managing ad budgets efficiently.
• SEO Strategy: Conduct comprehensive keyword research, manage on‑page and technical SEO, and execute a backlink strategy to improve organic search rankings for high‑intent luxury product terms.