Brand Manager (Men's Fashion)

Jobfinders; Doha; On-site; QAR 200,000 - 400,000; Full time

Job summary

A leading fashion brand management firm in Doha is seeking a Brand Manager to develop and implement brand strategies for a men’s fashion line. The ideal candidate has over 5 years of experience in brand management, with a strong understanding of fashion trends and consumer behavior. This role involves collaborating with design teams, executing marketing campaigns, and ensuring brand consistency across channels. A bachelor's degree in a related field is required.

Qualifications

• 5+ years of experience in brand management or fashion marketing.
• Experience in men’s fashion or apparel industry preferred.

Responsibilities

• Develop and implement brand strategies for men's fashion line.
• Collaborate with design and merchandising teams on collections.
• Plan and execute marketing campaigns across platforms.
• Ensure brand consistency across retail and e-commerce.
• Monitor sales and customer feedback for improvements.
• Establish partnerships with influencers and media outlets.

Skills

Understanding of fashion trends

Project management

Data analysis

Creative mindset

Digital marketing proficiency

Education

Bachelor's degree in Marketing, Business, or Fashion Management

Job description

Responsibilities

• Brand Strategy & Development :

  Develop and implement a comprehensive brand strategy to strengthen the market presence of the men’s fashion line.

  Analyze market trends, consumer preferences, and competitor activities to identify growth opportunities.

  Ensure the brand’s identity, voice, and positioning align with company goals.

• Product Development & Merchandising :

  Work closely with the design and merchandising teams to develop seasonal collections that align with customer demands.

  Provide insights on fabric choices, styles, and color palettes based on market research.

  Ensure product assortments reflect the brand’s vision and appeal to the target audience.

• Marketing & Campaign Management :

  Plan and execute marketing campaigns, including digital, in-store, and influencer collaborations.

  Oversee social media strategies, content creation, and partnerships to increase brand engagement.

  Manage advertising budgets and evaluate the effectiveness of promotional activities.

• Retail & E-Commerce Strategy :

  Ensure brand consistency across retail stores, online platforms, and third-party retailers.

  Develop in-store marketing strategies, visual merchandising guidelines, and promotional activities.

  Collaborate with e-commerce teams to optimize online presence and sales.

• Sales & Performance Analysis :

  Monitor sales performance, customer feedback, and key performance indicators (KPIs) to drive improvements.

  Identify underperforming categories and suggest strategies to enhance product performance.

  Work with sales teams to ensure proper execution of pricing, promotions, and product launches.

• Partnerships & Collaborations :

  Establish partnerships with fashion influencers, brand ambassadors, and media outlets.

  Collaborate with PR agencies and event organizers to enhance brand visibility.

  Identify potential collaborations with other brands for limited-edition collections.

Position Qualifications

• Bachelor's degree in Marketing, Business, Fashion Management, or a related field.
• Minimum of 5+ years of experience in brand management, fashion marketing, or retail branding.
• Experience in men’s fashion or apparel industry preferred.

Skills & Competencies

• Strong understanding of fashion trends, consumer behavior, and branding principles.
• Excellent project management and organizational skills.
• Ability to analyze data and translate insights into actionable strategies.
• Creative mindset with strong storytelling and content development skills.
• Proficiency in digital marketing, influencer collaborations, and social media engagement.