UGC Lead

Bublishing; Poland; On-site; PLN 50,000 - 70,000; Full time

Job summary

Bublishing seeks a UGC / Influencer Manager to enhance brand trust through a structured UGC and influencer system. Responsibilities include building a scalable UGC pipeline and optimizing workflows. The successful candidate must have strong experience in UGC and influencer marketing and be adept at managing creator relationships. This remote role requires innovative strategies to balance UGC and AI-generated content, aiming to improve creative volume and ad performance. Join a leading self-publishing company in the health and wellness space.

Qualifications

• Strong background in UGC, influencer marketing, or affiliate systems.
• Understands conversion-focused UGC production.
• Experience managing creator relationships at scale.

Responsibilities

• Build a scalable UGC pipeline of creators and influencers.
• Transition to tool-driven sourcing processes.
• Coordinate UGC content for paid ads.

Skills

Experience in UGC marketing

Influencer marketing knowledge

Familiarity with CRMs

System-building ability

Content quality assessment

Tools

Creator sourcing tools

Automation workflows

Job description

Job Description

Bublishing is a dynamic self-publishing company specializing in health and wellness literature. With over 100,000 books sold across more than 100 countries, BPublishing has established itself as a leader in the niche market of health-focused publications. The company is committed to producing high-quality books and utilizing innovative marketing strategies to ensure their reach and impact.

This is a remote position.

UGC / Influencer Manager (Creative Scale + Brand Trust Layer)

Core Role:

Build and scale a structured UGC + influencer system to improve brand trust, diversify creative output, and reduce over-reliance on AI-generated ads.

Context / Problem to Solve:

• Currently ~80–90% of creatives are AI-based.
• Potential sustainability risks (platform rejections, fatigue).
• Weaker brand trust and recognition.
• UGC pipeline is manual and limited (no systems, tools, or scale).

Goal: Shift toward a balanced creative ecosystem (~50% UGC / 50% AI) while increasing overall creative volume and speed.

Key Responsibilities:

• Build a scalable UGC pipeline (creators, influencers, affiliates).
• Improve and manage current UGC workflow (UGC coordinator reports into this role).
• Transition sourcing from manual outreach → tool-driven / systemized approach.
• Develop a reliable creator network for consistent content output.
• Coordinate with CS team to ensure fast script → creator → asset turnaround.
• Ensure UGC content is aligned with performance angles.
• Ensure UGC content is usable for paid ads (not just organic content).
• Increase speed of execution (faster turnaround from concept to asset).
• Work with media buyers + CS to feed high-performing UGC into paid channels.
• Test different creator types, formats, and hooks for scalability.

Qualifications:

• Strong experience in UGC, influencer marketing, or affiliate systems.
• Familiar with creator sourcing tools, CRMs, or automation workflows.
• Understands how to produce UGC that converts (direct response, not just aesthetic).
• Experience managing creator relationships and deliverables at scale.
• Ability to build and optimize systems, not just execute manually.
• Strong sense of content quality, hooks, and messaging.
• Comfortable working cross-functionally with CS and media buying teams.
• Bonus: Experience in affiliate programs or PR partnerships.

Objective:

Build a UGC engine that:

• Improves brand trust and authenticity.
• Increases creative volume and speed.
• Directly contributes to better ad performance and scalable spend.