TOF Demand Gen Specialist: Paid Media Mastery

Vonage; Wrocław; On-site; PLN 120,000 - 180,000; Full time

Job summary

A cloud communications provider is seeking a Demand Generation Specialist in Wrocław, Poland. This role involves planning and optimizing top-of-funnel paid media campaigns across various channels. The ideal candidate will have 5-8 years of B2B demand generation experience, strong project management skills, and proficiency in tools such as Adobe Creative Cloud and LinkedIn Campaign Manager. The position offers competitive pay, benefits, and a collaborative environment.

Benefits

Unlimited discretionary time off

Tuition reimbursement

Career advancement opportunities

Qualifications

• 5–8 years of experience in B2B demand generation or paid media roles.
• Hands-on experience managing TOF paid media channels.
• Proven ability to manage vendor relationships.
• Strong experience with campaign execution and reporting.
• Data-driven mindset for campaign optimization.

Responsibilities

• Plan, execute, and optimize top-of-funnel paid media campaigns.
• Manage vendor relationships and partnerships.
• Ensure campaign quality across all setups.
• Monitor performance and optimize campaigns.
• Develop reporting and dashboards for campaign impact.

Skills

B2B demand generation

Paid media management

Campaign execution and analytics

Vendor relationship management

Project management

Communication skills

Tools

Adobe Creative/Experience Cloud

LinkedIn Campaign Manager

6sense

Tableau

Monday.com

Job description

A cloud communications provider is seeking a Demand Generation Specialist in Wrocław, Poland. This role involves planning and optimizing top-of-funnel paid media campaigns across various channels. The ideal candidate will have 5-8 years of B2B demand generation experience, strong project management skills, and proficiency in tools such as Adobe Creative Cloud and LinkedIn Campaign Manager. The position offers competitive pay, benefits, and a collaborative environment.