SMM Brand Evangelist (m/f/d)

Autodoc Group; Warszawa; Hybrid; PLN 90,000 - 120,000; Full time

Benefits offered by this job

26 vacation days per year

Birthday day off

Cafeteria benefits system

Mental Wellbeing Program

Autodo|c Corporate Discount

Retail discounts

Training & coaching

English & German language classes

Job summary

AUTODOC is seeking a hands-on SMM Brand Evangelist to build a visible, credible presence across social media. You will monitor conversations, craft authentic comments, and own the active‑commenting workflow from idea generation to publication and follow‑ups.

You'll select content, tailor short-form copy for each platform, and collaborate with brand and customer-support teams while ensuring brand safety. Fluency in English is required, with Russian or Ukrainian a plus for daily collaboration.

Qualifications

• At least two years of experience in social media or a comparable role involving real-time audience engagement.
• Strong automotive knowledge: understands vehicle models, parts, and owner experiences.
• Excellent short-form copywriting skills: craft distinctive, natural comments without generic corporate language.
• Platform expertise: deep understanding of formats across Instagram, Threads, TikTok, YouTube, LinkedIn, and other channels.
• Social listening & opportunity spotting: identify relevant content early before conversations lose momentum.
• Excellent judgement & brand safety awareness: know when humour works, escalation is needed, and when not to engage.
• High autonomy, speed, and collaboration: own the full workflow with cross-functional teams.
• Cross-market adaptation: create comments for different markets, localisation is essential.
• English at C1 level; Russian or Ukrainian is a plus for team collaboration.

Responsibilities

• Social listening & monitoring across major platforms to identify timely opportunities.
• Content selection: choose posts, Reels, videos for natural participation.
• Short-form copywriting: create concise comments (3–12 words) tailored to each platform.
• Community interaction: respond to users and brands, sustain conversations.
• Fact-checking & tools: verify automotive facts quickly using approved AI tools.
• Brand safety: work autonomously within brand-safety guidelines.
• Tracking & reporting: maintain a log of published comments and extract learnings.

Skills

Social media

Automotive knowledge

Copywriting

Platform expertise

Brand safety awareness

Autonomy

Localization skills

English proficiency

Job description

At AUTODOC, we are proud to be a homegrown European success story. Founded in Berlin in 2008 and still headquartered in the heart of the continent today, we have evolved from a local specialist into Europe’s leading online platform for the automotive aftermarket. Our strength lies in our unique identity: we are a digital-first, e-commerce powerhouse with strong German roots and an expansive reach across 27 European countries. This continental focus allows us to blend our heritage with high-tech innovation, staying agile and closely connected to the markets we serve. Today, our team of more than 5,500 professionals from over 50 different countries is redefining mobility through cutting‑edge technology. Bring your talent and expertise to a company that is building a sustainable, tech‑driven future for drivers everywhere. Come join us and impact the future of AUTODOC!

Job Description

As an SMM Brand Evangelist, you will build a visible, credible, and recognisable AUTODOC presence across social media. You actively join relevant automotive conversations, identify the right moment to engage, and craft precise, natural, brand‑safe comments — without generic or overly promotional language.

You will own the entire active‑commenting workflow: from monitoring and idea generation to publishing comments, continuing conversations, and evaluating results.

Your Responsibilities:

• Social Listening & Monitoring: Track Instagram, TikTok, YouTube, LinkedIn, and other relevant platforms, as well as content from automotive creators, brands, motorsport, and car culture to identify timely and relevant conversation opportunities.
• Content Selection: Choose posts, Reels, videos, and comment threads where AUTODOC can participate naturally, prioritising content with a clear link to the automotive category.

Short‑Form Copywriting: Create and adapt concise comments (3–12 words) tailored to each platform, market, and cultural context. Use specific vehicle details, owner experiences, or cultural references to ensure authenticity.

Community Interaction: Respond to users and other brands, continue high‑potential conversations, and turn successful interactions into repeatable communication formats.

Fact‑Checking & Tools: Quickly verify automotive facts and references; use approved AI tools to speed up research, generate wording options, and check tone.

Brand Safety: Work autonomously within brand‑safety guidelines; expedite customer‑support, legal, sensitive, or reputational‑risk matters promptly.

Tracking & Reporting: Maintain a log of published comments, capture key learnings, and recommend improvements to the channel strategy.

Qualifications

• At least two years of experience in social media, community management, editorial content, or a comparable role involving real‑time audience engagement.
• Strong automotive knowledge: Understands vehicle models, parts, and owner experiences and can quickly verify technical information.
• Excellent short‑form copywriting skills: Able to craft distinctive, natural comments without generic corporate language.
• Platform expertise: Deep understanding of formats, trends, memes, and dynamics across Instagram, Threads, TikTok, YouTube, LinkedIn, and other relevant channels.
• Social listening & opportunity spotting: Able to identify relevant content early, before conversations lose momentum.
• Excellent judgement & brand safety awareness: Knows when humour works, when escalation is needed, and when not to engage; avoids toxic or forced communication.
• High autonomy, speed, and collaboration: Takes ownership of the full workflow and works effectively with Social Media, Brand, and Customer Support teams.
• Cross‑market adaptation skills: Able to create and adapt comments for different markets, considering local context, humour, tone, cultural sensitivities, and platform conventions. Fluency in all market languages is not required, but ensuring natural, accurate localisation is essential.
• Language skills: English at C1 level. Working proficiency in Russian or Ukrainian is a plus for daily team collaboration.

Additional Information

What do we offer?

• Competitive salaries based on your professional experience
• Fast growing international company with stable employment
• Annual vacation of 26 working days and 1 additional day off on your birthday
• A cafeteria benefits system that lets you choose from options such as life insurance, private medical care, a sports card, cinema tickets, and more
• Mental Wellbeing Program – the opportunity for free psychological counseling for you and your family members 24/7 hotline and online sessions
• AUTODOC Corporate Discount (up to 500 Euros per annualy) to order parts for their own use at special discounted rate
• Retail discounts of up to 75% on travel, technology, fashion and much more
• Opportunities for advancement, further trainings (over 650 courses on soft and hard skills on our e-learning platform) and coaching
• Free English and German language classes

This job was posted on 02/10/2026, and is considering applications up to 6 weeks from this date.