SERM / Reputation Manager

Gypsy Collective; Polska; Remote; PLN 169,000 - 254,000; Full time

Job summary

A leading iGaming company in Poland is seeking an experienced SEO/SERM Specialist. This role involves developing and executing SERM strategies to ensure positive brand visibility, managing external SEO/SERM partners, and conducting regular competitor analysis. Ideal candidates have a solid background in SEO/brand protection and a strong network within the iGaming vertical. The position offers flexible hours, modern equipment, and various financial perks.

Benefits

Flexible payment options

Tax assistance

Bonuses for holidays

Learning and growth opportunities

Benefit Cafeteria

Team-building events

Modern equipment

Flexible schedule

Qualifications

• 3+ years of experience in SEO, SERM, or brand protection within the iGaming industry.
• Solid understanding of search engine algorithms and suppression techniques.
• Proficiency in major SEO tools.

Responsibilities

• Develop and execute the SERM strategy for brand visibility.
• Detect and counteract brand impersonation and scam sites.
• Coordinate with external SEO/SERM partners.

Skills

3+ years in SEO, SERM, or brand protection

Understanding of search engine algorithms

Strong network of SEO/SERM vendors

Proficiency in SEO tools

Excellent communication skills

Analytical thinking

Tools

Ahrefs

SEMrush

Google Search Console

Job description

What makes you a great match:

• 3+ years in SEO, SERM, or brand protection within the iGaming industry;
• Solid understanding of search engine algorithms, black hat tactics, and suppression techniques;
• Strong existing network of SEO/SERM vendors (ideally tested within iGaming verticals);
• Proficiency in SEO tools (Ahrefs, SEMrush, Serpstat, Google Search Console, etc.);
• Excellent coordination, communication, and vendor management skills;
• Analytical thinking, proactive problem-solving, and resilience under pressure.

📋 Your daily adventures:

• Develop and execute our SERM (Search Engine Reputation Management) strategy to ensure positive brand visibility across search engines;
• Detect and counteract brand impersonation, scam sites, clone domains, or misleading SERP results;
• Coordinate and manage external SEO/SERM partners working across all company products;
• Monitor branded queries to suppress negative or unauthorized content using technical SEO, link building, and other tactics;
• Collaborate with marketing, legal, and product teams on brand safety initiatives;
• Conduct regular SERP audits, competitor analysis, and reporting on brand-related traffic risks;
• Actively manage and grow our vendor database — selecting only those with proven iGaming experience.

Benefits:

💸 Flexible payment options: choose the method that works best for you.

🧾 Tax assistance included: we handle part of your taxes and provide guidance on the local setup.

🎁 Financial perks: Bonuses for holidays, B-day, work milestones and more - just to show we care.

📈 Learn & grow: We cover courses and certifications — and offer real opportunities to grow your career with us.

🥐 Benefit Cafeteria: Choose what suits you — sports, language courses, therapy sessions, and more.

🎉 Stay connected: From team-building events to industry conferences — we bring people together online, offline, and on stage.

💻 Modern Equipment: We provide new laptops along with essential peripherals like monitors and headphones for a comfortable workflow.

🕘 Your schedule, your rules: Start your day at 9, 10, or even 11 — we care about results, not clock-ins.