Senior Specialist Marketing Analytics Engineer

UPM Kymmene Sp. z o.o.; Trzebnica; On-site; PLN 120,000 - 180,000; Full time

Job summary

A leading international company in Poland is seeking a Senior Specialist in Marketing Analytics Engineering to provide insights that drive strategic marketing decisions. The role involves developing dashboards and managing data pipelines while fostering collaboration in an agile environment. Candidates should have significant experience in marketing analytics, strong communication skills, and proficiency in Power BI and data tools. Join a transformative company committed to sustainability and personal growth.

Benefits

Development opportunities

Caring community

Meaningful job

Work-life balance

Qualifications

• 5+ years of hands-on experience with marketing analytics & data engineering.
• C1 level of English proficiency; Polish proficiency is a plus.
• Strong understanding of marketing KPIs and ABM principles.

Responsibilities

• Develop and maintain Power BI/Tableau dashboards.
• Ingest and transform data from Snowflake and manage data pipelines.
• Support the development of AI agents for marketing insights.

Skills

Marketing KPIs

Data analytics

AI-driven tools

Power BI

BigQuery

Agile environment

Cross-functional collaboration

Education

Relevant university degree

Tools

Power BI

Snowflake

Salesforce

Jira

Confluence

Job description

We are looking for a Senior Specialist, Marketing Analytics Engineering in UPM Marketing, Sustainability and Communications Hub located in UPM Business Hub Wroclaw, Poland.

Greetings from your future manager

We are now excited to welcome aSenior Specialist, Marketing Analytics Engineeringwho is passionate about marketing analytics, data engineering, and AI-powered insights. While this role includes data engineering tasks such as pipeline development and integration, its core focus is on enabling strategic marketing and sales decisions through advanced analytics and KPI-driven insights. The role supports alignment between marketing and sales by helping assess whether key stakeholders within target accounts have been reached and by providing visibility into commercial outcomes. -

What you will do

• Develop and maintain Power BI or Tableau dashboards as well as manage data pipelines and custom integrations, hands‑on
• Understand, interpret and continuously develop marketing KPIs, especially those related to ABM and performance marketing
• Draw actionable, data-driven conclusions to optimize marketing processes and investments, with a clear view toward commercial impact on internal stakeholders (group‑level and business‑specific views)
• Ingest and transform data from Snowflake and other sources; manage data pipelines and custom integrations
• Implement and test custom events and tracking via GA4 and GTM
• Support the development of AI agents for marketing and business insights
• Collaborate in an agile environment using tools like Jira and Confluence, and support naming convention framework development
• Demonstrate UPM values and nurture the great team spirit at UPM Marketing, Sustainability and Communications Hub

Who you are

• You have a strong understanding of marketing KPIs and ABM principles, and know how to turn data into strategic insights that support business growth
• You have a relevant university degree and a substantial five‑year background and hands‑on experience with marketing analytics & data engineering
• You have a very good command of: Power BI, PowerQuery, BigQuery, building and managing data pipelines and integrations
• You have at least basic understanding of (considered as an asset): platforms like Snowflake and Salesforce, data modeling
• You are curious about AI and ready to adapt to AI‑driven tools and workflows
• You thrive in agile environments and are comfortable using Jira and Confluence for collaboration and project tracking
• You demonstrate analytical thinking, technical project management, and cross‑functional collaboration
• You are a proactive communicator and strategic thinker with hands‑on technical skills
• You are highly organized with an ability to manage multiple projects simultaneously in a fast‑paced environment with strict deadlines
• You have at least C1 level of English proficiency (verbal and written) and preferably at least C1 level of Polish proficiency (considered as an asset) to ensure effective communication and collaboration with global stakeholders, team and partners, as well as great interpersonal skills and the ability to work effectively with cross‑functional teams and external partners

This is what we offer to you

• A meaningful job: We have an inspiring purpose ‘We renew the everyday for a future beyond fossils”. Our work is impactful and transformative.
• A caring community: Our community is built on great team spirit and shared commitment. We care about each other and the well‑being of our colleagues. We support the work‑life balance of all our employees.
• Development opportunities: We offer you great opportunities to learn and grow throughout your career. We are an international, multi‑business organization offering plenty of avenues for personal growth.
• Responsible employer: Sustainability is at the core of everything we do. We are committed to ambitious, science‑based sustainability targets in all areas, from climate change mitigation to enhancing biodiversity. We foster diversity and inclusivity, offering a work environment in which everyone can be themselves.

Learn about our Rewarding and our Ways of working

Additional information

The position will be located in UPM Business HUB Wrocław, Poland.

The position holder will report to Team Leader, Digital marketing enablement.

Please apply via the link above and attach your CV in English latest till November 26, 2025. Please note that we accept only applications submitted through our online application system. We begin reviewing applications as they are received, and you may be contacted before the application deadline.