Senior SEO Content Strategist - B2B Growth

RemotePass; Polska; Hybrid; PLN 289,000 - 385,000; Full time

Job summary

RemotePass is seeking an ambitious SEO content strategist who exists at the crossroads of traditional search and AI-driven discovery. You will own our content strategy end to end, shaping blogs, guides, landing pages, emails, case studies and resources, and report directly to our Head of Marketing.

You’ll focus on ranking in AI engines and on third‑party platforms like YouTube and Reddit, build lightweight in‑house tools, and develop content that drives leads and pipeline rather than vanity

Qualifications

• 5+ years of SEO/content experience in B2B.
• AI-first mindset and experience with AI-visibility tools.
• Proven ability to build lightweight content creation tools.
• Commercial mindset focused on leads and pipeline.
• Strong writing and editing in English.

Responsibilities

• Own our content strategy end to end (blogs, guides, landing pages, emails, case studies, resources).
• Focus on ranking in AI engines and third‑party platforms (YouTube, Reddit, etc.).
• Use first‑party data to shape content decisions.
• Build tools for content creation and lead capture using AI.
• Analyze analytics to replicate successful content strategies.
• Collaborate with Technical SEO Lead on keyword alignment.
• Brief and manage designers and writers to bring content to life.
• Track leads, pipeline, and AI-visibility metrics.

Skills

AI mindset

Tool building

Commercial mindset

Strong writing

English fluency

Stakeholder management

Adaptability

Tools

ChatGPT

Claude

Gemini

Perplexity

Profound

Athena

Job description

About RemotePass

RemotePass is transforming the way businesses hire, manage, and pay global teams. Recognized as one of G2's Top 100 Fastest Growing Software Products, we help companies break down geographical barriers, simplify compliance, and connect with top talent worldwide. Our platform enables high performing remote teams to thrive from hiring and onboarding to payroll and compliance.

We’re backed by world‑class investors including Endeavor Catalyst, Khwarizmi Ventures, Oraseya Capital, Flyer One Ventures, Access Bridge Ventures, A15, Swiss Founders Fund, and Plug & Play.

The role

We’re not hiring a traditional SEO content strategist. If your pitch is "I grow organic traffic," this isn’t the role for you. We’re looking for someone who lives at the intersection of old‑school SEO and where content is actually heading: ranking in AI engines, showing up on the platforms people are searching inside of now (think YouTube, Reddit), and using our own first‑party data to build content and tools that drive pipeline, not just impressions.

You’ll own our content strategy end to end and report directly to our Head of Marketing. Our Technical SEO Lead handles everything technical, so you don’t need to be a technical SEO, you need to be someone who’s hungry, scrappy, and genuinely curious about how content and discovery are changing right now. We want someone comfortable building their own tools, and someone who thinks commercially: leads and pipeline first, vanity metrics a distant second.

If you’re hungry to figure things out in real time, and already experimenting with AI tools to build and scale content, we want to talk.

What you’ll do

• Own our content strategy end to end, across blogs, guides, landing pages, emails, case studies, and resources
• Focus on how we rank and appear in AI engines and third‑party platforms (YouTube, Reddit, and beyond), not just traditional search
• Use our first‑party data to shape content decisions and identify what to double down on
• Build your own tools for content creation and lead capture, using AI tools and a scrappy, hands‑on approach rather than waiting on product/dev support
• Dig into analytics to understand what’s actually performing and why, then replicate it
• Partner with our Technical SEO Lead on keyword/topic alignment, while owning the content strategy yourself
• Brief and manage designers, writers, and other contributors to bring content to life
• Track and report on leads, pipeline, and AI‑visibility metrics, not just traffic and impressions
• Build both on page and off page SEO including internal linking, link building and third party brand mentions

What you’ll bring

• 5+ years of SEO/content experience in B2B with a deep understanding of B2B fundamentals
• A genuinely AI‑first mindset: you’re already using tools like ChatGPT, Claude, Gemini, or Perplexity in your workflow, and ideally already experimenting with AI‑visibility tools (we use Profound and are adopting Athena)
• Comfort building your own lightweight tools rather than waiting on engineering support
• A commercial mindset — you think in leads and pipeline, not just traffic and rankings
• Strong writing, editing, and communication skills in English
• Comfort working across multiple stakeholders and owning deliverables end to end
• A "figuring it out as we go" mentality — this space is moving fast and nobody has it fully solved yet, we want someone energized by that, not someone with a fixed playbook

Nice to have

• Experience creating localized/international content (EMEA/MENA/GCC markets)
• Familiarity with remote work, HR, payroll, or compliance topics

Why Join RemotePass?

• Remote‑First Culture: We don’t just sell remote work; we live it. Enjoy the flexibility to work from anywhere.
• Hyper‑Growth: Be part of a company that is consistently recognized for its rapid expansion and innovation.
• Inclusion Matters: We are committed to building a diverse team. We value different perspectives and empower every individual to bring their authentic self to work.