Senior Product Marketing Specialist

-; Aleksandrów Łódzki; On-site; PLN 211,000 - 296,000; Full time

Job summary

A leading global technology company is looking for a Product Marketing Manager to develop and implement marketing strategies for building automation solutions in Województwo łódzkie, Poland. Requires 5+ years of experience in building automation and HVAC control systems, alongside a technical degree. Ideal candidates will possess strong organizational skills and English proficiency at B2 level or higher. This role offers a diverse work environment and opportunities for growth.

Qualifications

• Minimum 5 years of professional experience in building automation (BMS) and HVAC control systems.
• Solid knowledge of the building automation market, including BMS, HVAC control systems, and KNX.
• Category B driving license.

Responsibilities

• Develop and implement marketing strategies for building automation solutions.
• Position BMS and KNX products based on market needs and technology trends.
• Plan and execute GTM strategies for new BMS/KNX components.
• Prepare product documentation: brochures, catalogs, and videos.
• Train sales teams and partners on BMS/KNX system features.
• Analyze product campaign performance and recommend optimizations.

Skills

Building automation knowledge

HVAC control systems understanding

Strong organizational skills

English proficiency at B2 or higher

Education

Higher technical education in electrical engineering or automation

Job description

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world.

This Position reports to: Product Marketing Director

Scope of Responsibilities - Product Marketing Manager (BMS & KNX)

• Develop and implement marketing strategies for building automation solutions.
• Position BMS and KNX products in line with market needs, regulations, and technology trends (e.g., smart buildings, sustainability).
• Support in defining the product roadmap and functionalities aligned with market requirements (e.g., interoperability, cybersecurity).
• Plan and execute GTM strategies for new BMS/KNX components and systems.
• Prepare product documentation: brochures, catalogs, presentations, instructional videos.
• Train sales teams and partners on BMS/KNX system features and benefits.
• Track regulatory changes (e.g., EPBD, KNX standards) and technology trends (IoT, AI in buildings).
• Analyze product campaign performance and recommend optimization actions.

Your Qualifications

• Higher technical education - preferably in electrical engineering or automation.
• Minimum 5 years of professional experience in building automation (BMS), HVAC control systems, and KNX.
• Solid knowledge of the building automation market, including BMS, HVAC control systems, and KNX.
• English language proficiency at B2 level or higher.
• Independence, openness, and strong organizational skills.
• Category B driving license.

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.