Senior Paid Media Strategist for Growth Campaigns

EverService Holdings, LLC; Polska; Hybrid; PLN 291.000 - 330.000; Vollzeit

Benefits dieser Stelle

Performance-based bonuses

Medical, Dental, Vision, and Life Ins.

401(k) matching

6 weeks of paid parental leave

Tuition reimbursement

Zusammenfassung

RYNO Strategic Solutions is seeking a Senior Paid Media Strategist to design, implement, optimize, and monitor paid media campaigns for diverse clients. You’ll meet with enterprise clients, review performance, and realign growth objectives.

You will be strategic, detail-oriented, client-facing, and data-driven to deliver measurable results. You will lead campaigns across Google, Microsoft and Meta, mentor juniors, and collaborate with the Paid Media Manager to improve efficiency and outcomes.

Qualifikationen

• 3+ years of paid media experience, preferably in a fast-paced agency setting.
• Expertise in Google Ads, Microsoft Ads and Meta Ads.
• Experience with AdPulse and Optmyzer is preferred.
• Hands-on experience with ad management tools and performance-driven campaigns.
• Ability to develop performance presentations, conduct A/B and multivariate testing, and analyze data.
• Strong attention to detail, organization, and time management.
• Excellent communication skills and ability to work independently and collaboratively.
• Proficiency in Microsoft Excel.

Aufgaben

• Create, manage, and optimize paid media campaigns across Google, Bing, Meta and other networks.
• Monitor pacing to ensure proper delivery and performance.
• Analyze campaign data and implement strategies to improve results.
• Track and report key performance metrics to stakeholders.
• Communicate results and strategy changes clearly to clients.
• Mentor junior team members and share expertise across platforms.
• Collaborate with the Paid Media Manager to improve processes and strategy.
• Lead trainings and onboarding for new hires.

Kenntnisse

Paid media

Google Ads

Microsoft Ads

Meta Ads

AdPulse

Optmyzer

Data analysis

Excel

Campaign optimization

Client communication

Tools

AdPulse

Optmyzer

Jobbeschreibung

Who We Are

RYNO Strategic Solutions is an innovative, full-service digital marketing company with 200+ RYNOs offering exceptional internet marketing services since 2008. We stay ahead of our competition with top-notch proprietary strategies, tracking, and reporting. Due to our total transparency, our customers always know exactly what they receive through their marketing efforts with us. We are dedicated to helping Home Service companies find their customers online by utilizing the most cost-effective desktop and mobile strategies.

Our Mission

We Exist to Grow Your Business...PERIOD.

Our Values

• We prioritize INTEGRITY and transparency in every interaction, building trust and delivering lasting value.
• We aim for EXCELLENCE in everything we do, ensuring exceptional outcomes for clients and continuous growth for our team.
• We take ACCOUNTABILITY for our successes and failures, fostering a culture of trust and collaboration to deliver impactful results.
• We think differently, pursue INNOVATION relentlessly, and embrace every challenge as an opportunity for growth.
• OBJECTIVITY drives our decision-making because data-backed solutions plus industry expertise wins every time.

Summary of Position:

The Senior Paid Media Strategist will strategize, implement, optimize, and monitor effective paid media campaigns to ensure we're exceeding our clients' goals and expectations. In this role, you will meet directly with large or enterprise clients to discuss strategy, review paid performance, and realign on growth objectives. You'll bring the passion and drive to analyze data and develop actionable solutions to continuously improve campaign results. As a subject matter expert, you will be strategic, detail-oriented, client-facing, and data-driven.

Position Responsibilities:

• Create, manage, and optimize paid media campaigns for clients across a variety of industries on Google, Bing, Meta, and other ad networks aligned with their established paid media goals
• Monitor the pacing of paid media campaigns to ensure no under or over-delivery
• Analyze paid campaign performance to develop and implement strategies to continually improve performance
• Track and report performance metrics of paid marketing campaigns
• Effectively communicate campaign results and any strategy changes to stakeholders
• Conduct and communicate competitive client research, develop and implement strategies to position clients in front of their competitors
• Provide recommendations on landing page optimizations and strategies to improve paid media performance
• Mentor junior members of the team
• Share expertise in all utilized ad-serving platforms and share that knowledge with the rest of the Paid Media team
• Collaborate with the Paid Media Manager to identify areas of inefficiency within the processes and strategy of the Paid Media team
• Act as a thought leader and subject matter expert to internal and external stakeholders
• Build and lead Paid Media team trainings and host office hours
• Train new hires to ensure they can successfully fill their role and responsibilities
• Additional job duties as assigned by management

Position Requirements:

• 3+ years of experience in Paid Media, preferrable within a fast-paced marketing agency setting
• Expertise in Google Ads, Microsoft Ads, and Meta Ads
• Experience with AdPulse and Optmyzer experience preferred
• Hands-on experience in ad management tools and performance-driven campaigns required
• Experience in developing performance presentations, A/B and multivariate testing, and data analysis to drive measurable results
• Strong attention to detail, organizational and time management abilities
• Adept at managing multiple projects simultaneously in a fast-paced and high-volume environment with conflicting priorities
• Excellent communication skills, both internally and externally
• Proficiency in Microsoft Excel
• Ability to work independently and collaboratively

$75,000 - $85,000 a year

• This target compensation range is subject to multiple factors, including role, level, experience, and location. As you go through the interview process, your recruiter will work with you to identify a competitive base salary within the proposed target compensation range that will get your excited about your future with us.

Benefits:

We've Got You Covered! RYNO is proud to offer a variety of benefits to support employees and their families, including:

• Performance-based bonuses to reward excellence
• Medical, Dental, Vision, and Life Insurance
• 401(k) matchingto help you plan for your future
• 6 weeks of paid parental leavefor new parents
• $2000 annual tuition reimbursementfor continued education
• Monthly data stipendto support your remote work environment
• Paid Vacation and sick time offfor work-life balance
• 11 paid holidaysto enjoy throughout the year
• Paid Days for You to reset and recharge
• Paid birthday holidayto celebrate your special day
• Comprehensive Employee Assistance Programfor personal support
• Leadership and career advancementopportunities
• Anniversary rewardsto celebrate milestones

About RYNO Strategic Solutions:

RYNO Strategic Solutions (RYNO) and Blue Corona, two leading digital marketing agencies specializing in the home services industry, merged into one company in September 2024. This strategic union combines nearly 30 years of expertise from both companies, unified under the RYNO Strategic Solutions brand creating an unrivaled market leader. With nearly 30 years of combined experience and data-driven insights in home services marketing, the newly unified RYNO Strategic Solutions offers unmatched expertise, and a robust portfolio of services designed to help home service contractors create, capture, and convert more leads from their digital marketing investments.

This job description is intended to describe the general nature and level of work being performed by people assigned to this position. It is not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.