Senior Paid Media Specialist

Livechat; Wrocław; Hybrid; PLN 40,000 - 60,000; Full time

Job summary

A leading technology company based in Wrocław is seeking a Senior Paid Media Specialist to scale paid acquisition strategies across Google, Meta, and LinkedIn. This role requires 4–6+ years of experience in paid acquisition for B2B SaaS, proficiency in multiple ad platforms, and strong analytical skills. With a hybrid work model, the company offers extensive flexibility, unlimited paid leave, and a focus on outcomes, making it an ideal workplace for growth.

Benefits

Unlimited paid days off

Private health care

Multisport card

Qualifications

• 4–6+ years running paid acquisition for B2B SaaS.
• Strong proficiency in Google, Meta, and LinkedIn Ads.
• Demonstrated ability to reduce CAC and scale channels.

Responsibilities

• Own and scale paid acquisition strategy across platforms.
• Manage campaign structure and budget efficiency.
• Partner cross-functionally to improve conversion rates.

Skills

Analytical skills

Cross-functional collaboration

Communication

Tools

Google Ads

Meta Ads

LinkedIn Campaign Manager

GA4

BigQuery

Looker/Tableau

Job description

We’re hiring a senior paid media specialist to own and scale paid acquisition across Google, Meta, LinkedIn, and selected external networks — with a single objective: consistent trial and pipeline growth in the US market.

Join if you’re analytical, self-directed, and comfortable being held accountable for direct outcomes. You’ll operate inside a fast-moving First Impression Experience team and leverage the reach of our product ecosystem — Text App, LiveChat, HelpDesk, ChatBot — to turn paid visibility into trials, trials into QLs, and QLs into revenue.

What you’ll do

Own the paid acquisition engine end-to-end: planning, execution, optimization, scaling.

Architect a clean, scalable campaign structure aligned with trial/QL goals.

Manage pacing, forecasting, and budget efficiency with clear guardrails.

Partner with Content, Video, Design, and Marketing Automation to improve conversion across the journey.

Maintain tracking hygiene (GA4, BigQuery, GTM, UTMs) and enhance attribution quality.

Deliver clear, actionable insights — what happened, why, and what we change next.

What good looks like (first 90 days)

Deliver a paid acquisition strategy tied to trial → QL → pipeline targets.

Restructure Google/Meta/LinkedIn campaigns for clarity, scale, and profitability.

Baseline CAC and conversion metrics; establish a weekly optimization rhythm.

Ship creative, audience, and landing page tests with measurable improvements.

Launch reporting that informs decisions — not dashboards with noise.

Required experience

4–6+ years running high-ownership paid acquisition for B2B SaaS.

Strong proficiency in Google Ads (Search/PMAX), Meta Ads, and LinkedIn Ads.

Demonstrated ability to reduce CAC and scale profitable channels.

Strong analytical capabilities: diagnosing issues, proposing fixes, and acting fast.

Practical experience with GA4, Looker/Tableau, UTMs, and conversion tracking.

Comfortable working cross-functionally.

Ownership mindset — you take responsibility for outcomes, not tasks.

Skills and traits we value

Structured thinking and crisp communication.

Speed with discipline — you test fast, but with a clear hypothesis.

Curiosity about new ad formats, AI-driven bidding, and emerging channels.

High accountability and clarity in reporting.

Tools you’ll likely use

Google Ads, Meta Ads, LinkedIn Campaign Manager

GA4, BigQuery, Looker/Tableau

GTM, keyword tools, creative testing frameworks

LP optimization tools (Clarity)

Success metrics

QL + trials

CAC on paid channels

How we work

We’re a hybrid team – remote when it makes sense, onsite when it matters most.

Once per quarter, your whole team spends 5 working days together at our Wrocław office – a time for focused execution, unblocking work, and driving key outcomes.

Our office is open year-round – drop by anytime.

We don’t want you to worry about all the basic benefits - like a Multisport card, private health care, or a home office equipment budget.

What we really want you to feel and what we believe in is that the real benefits come from the culture we’ve built.

With a hybrid work model, unlimited paid days off and sick days policy, an environment focused on outcomes instead of worked hours, and people dedicated to their work, you’ll find a workplace where you can thrive.

Do you already feel like you belong here?

It’s time to fill out the application form and attach your CV. Here’s what happens next in our fully remote recruitment process:

Interview with our recruitment specialist

Get yourself something to drink and let’s talk. Tell us about your professional experience, the results of your work, and your values. We’ll tell you a little bit about the company, products, and company culture. We’ll also talk about the money and your availability.

Video call with your future teamleaders

At this stage, we’ll test your craft to see the value you can bring to the company. The most important part? You’ll find out everything about the challenges in your role, and we’ll find out everything we need to know about your experience.

We’ll give you a project to work on for a few hours. You’ll also meet the people that’ll give you tips, advice, and access to data and tools so you can feel like you’re already a part of the team. Get familiar with our atmosphere, the workflow, and the people. All in all, we’ll help you make awell-informed decision.