Senior Omnichannel Activation Lead – Drugstores

L'oreal Usa; Województwo mazowieckie; On-site; PLN 253,000 - 338,000; Full time

Job summary

A leading cosmetics company is seeking a Senior Online & Offline Activation Manager in Poland. In this role, you will drive dermocosmetics category growth through innovative omnichannel strategies, collaborating with key drugstore partners. Responsibilities include developing promotional plans, overseeing Retail Media campaigns, and analyzing performance metrics. The ideal candidate has experience in activation management within the beauty or FMCG sectors, along with excellent communication skills. Proficiency in English and Polish is required.

Qualifications

• Proven experience as an Activation Manager or similar role within beauty or FMCG.
• Deep understanding of the retail landscape and online shopper behavior.
• Strong expertise in Retail Media planning and execution.

Responsibilities

• Develop and execute omnichannel activation strategies for LDB brands.
• Monitor and analyze activation effectiveness, providing performance reports.
• Collaborate with retail partners to enhance the dermocosmetics category experience.

Skills

Activation Management

Retail Media Planning

Relationship Building

Analytical Skills

Campaign Optimization

Education

University degree in Marketing, Business Administration, or related field

Job description

A leading cosmetics company is seeking a Senior Online & Offline Activation Manager in Poland. In this role, you will drive dermocosmetics category growth through innovative omnichannel strategies, collaborating with key drugstore partners. Responsibilities include developing promotional plans, overseeing Retail Media campaigns, and analyzing performance metrics. The ideal candidate has experience in activation management within the beauty or FMCG sectors, along with excellent communication skills. Proficiency in English and Polish is required.