Senior Marketing Automation Specialist

WSA – Wonderful Sound for All; gmina Komorniki; On-site; PLN 150,000 - 230,000; Full time

Job summary

WSA – Wonderful Sound for All seeks a hands-on CRM and marketing automation specialist to join our global CRM team in Poland. You will help shape Salesforce Marketing Cloud-based journeys, campaigns and customer engagement across markets.

You will partner with regional teams, AI initiatives and IT to translate business needs into scalable automation, support product launches, and share best practices through training and guidance.

Qualifications

• 4–6 years of experience in marketing automation, CRM, digital marketing or a related field.
• Hands-on experience with Salesforce Marketing Cloud or a comparable platform.
• Experience with platforms such as Adobe Marketo, Oracle Eloqua, Dynamics 365 Marketing or HubSpot is also relevant.
• Experience building and optimizing customer journeys, campaigns and digital communications.
• Experience working with business stakeholders and regional/local markets.
• Experience supporting marketing campaigns or product launches.
• Basic knowledge of HTML/CSS and SQL is an advantage.

Responsibilities

• Build and optimize automated customer journeys and campaigns in Salesforce Marketing Cloud.
• Translate business needs into practical marketing automation solutions.
• Support global and local product launches and marketing campaigns.
• Explore and test AI-powered solutions within Salesforce.
• Partner with regional and local markets on their day‑to‑day needs.
• Coordinate customer communications across campaigns and channels.
• Share best practices and support markets through training and guidance.
• Collaborate with CRM colleagues, Marketing, IT and other business teams.

Skills

Marketing automation

CRM

Digital marketing

Cross-functional collaboration

Agile work style

Tools

Salesforce Marketing Cloud

Adobe Marketo

Oracle Eloqua

Dynamics 365 Marketing

HubSpot

SQL

HTML/CSS

Job description

Driven by the passion to improve quality of people’s lives, WSA continues to grow as a market leader in the hearing aid industry. With our commitment to increase penetration in an underserved hearing care market, we want to accelerate our business transformation in order to reach more people, more effectively.

Join our global CRM team at an exciting stage of our Salesforce journey, as we work towards taking our marketing to the next level with AI-powered solutions and new and smarter ways of working. This is a hands‑on role where you will help shape how marketing automation supports markets, campaigns and customer engagement globally.

You will work closely with regional and local marketing teams, the AI team and CRM colleagues, reporting to the Head of CRM. You will have the freedom to build, test and improve solutions while helping markets deliver campaigns and important product launches.

What you will do

• Build and optimize automated customer journeys and campaigns in Salesforce Marketing Cloud.
• Translate business needs into practical marketing automation solutions.
• Support global and local product launches and marketing campaigns.
• Explore and test AI-powered solutions within Salesforce.
• Partner with regional and local markets on their day‑to‑day needs.
• Coordinate customer communications across campaigns and channels.
• Share best practices and support markets through training and guidance.
• Collaborate with CRM colleagues, Marketing, IT and other business teams.

What you bring

Experience

• 4–6 years of experience in marketing automation, CRM, digital marketing or a related field.
• Hands‑on experience with Salesforce Marketing Cloud or a comparable platform.
• Experience with platforms such as Adobe Marketo, Oracle Eloqua, Dynamics 365 Marketing or HubSpot is also relevant.
• Experience building and optimizing customer journeys, campaigns and digital communications.
• Experience working with business stakeholders and regional/local markets.
• Experience supporting marketing campaigns or product launches.
• Basic knowledge of HTML/CSS and SQL is an advantage.

Personal competencies

• Tech‑savvy and curious about AI and emerging technologies.
• Customer‑focused and able to understand business needs.
• Collaborative and comfortable working with global teams.
• Strong ability to plan and align stakeholders and priorities.
• Hands‑on and solution‑oriented, with a focus on solving business problems.
• Agile and adaptable, comfortable working in an evolving environment.

Who we are

At WSA, we provide innovative hearing aids and hearing health services.

Together with our 12,000 colleagues in 130 countries, we invite you to help unlock human potential by bringing back hearing for millions of people around the world.

With us, you will become part of a truly global company where we care for one another, welcome diversity and celebrate our successes.

Sounds wonderful? We can't wait to hear from you.

WSA is an equal-opportunity employer and committed to creating an inclusive employee experience for all. Regardless of race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status we firmly believe that our work is at its best when everyone feels free to be their most authentic self.