Product Marketing Manager

Fishing Planet Llc; Polska; Hybrid; PLN 180,000 - 250,000; Full time

Job summary

Fishing Planet is seeking a Product Marketing Manager to lead go-to-market efforts for a new title in development and to support ongoing marketing for Fishing Planet. The role focuses on building audience, increasing Steam wishlists, and coordinating launch campaigns across platform partners and communities.

You will define positioning, target audiences, key messages, and collaborate with content creators, press, and influencers while analyzing campaign performance to drive growth.

Qualifications

• Experience in game marketing, product marketing, or game publishing.
• Strong understanding of Steam and the PC/console games market.
• Experience with game launches, pre‑launch campaigns, or Steam wishlist growth.
• Understanding of content creators, gaming communities, PR, and paid acquisition.
• Ability to combine creative marketing approaches with data and performance analysis.
• Ability to take ownership of marketing initiatives and work closely with product and development teams.

Responsibilities

• Build and execute the go-to-market strategy for a new game.
• Grow Steam wishlists and build pre‑release awareness.
• Plan and coordinate announcements, reveals, demos, festivals, and launch campaigns.
• Define product positioning, target audiences, key messages, and unique selling points.
• Coordinate trailers, store assets, and other marketing materials.
• Work with content creators, influencers, gaming press, and communities.
• Identify marketing opportunities across Steam festivals, gaming showcases, and industry events.
• Plan, test, and optimize organic and paid acquisition activities.
• Track and analyze wishlists, traffic, conversion rates, and campaign performance.
• Monitor competitors, relevant game launches, and market trends.
• Build and maintain a marketing calendar aligned with the development roadmap.
• Support Fishing Planet marketing activities around major updates, releases, and promotional campaigns.

Skills

Game marketing

Steam expertise

Campaign management

Audience growth

Content creator relations

Data-driven marketing

Tools

Steam

Job description

Fishing Planet is an independent game studio made up of talented and dedicated people who created a successful free‐to‐play game from scratch. Today, Fishing Planet is available on eight platforms — Steam, Epic Games, Microsoft Store, PlayStation, Xbox, Nintendo Switch, and mobile (iOS and Android). Our global community now includes over 35 million players and continues to grow every day.

We are committed to continuous improvement, providing our team with the resources, tools, and environment they need to build stable, rewarding, and long‐term careers while creating ambitious games that players want to return to again and again.

We are looking for a Product Marketing Manager to help us grow our games from building awareness before release to supporting established live products.

The primary focus of this role will be developing and executing the go‑to‑market strategy for a new game currently in development: building its audience, growing Steam wishlists, and preparing the project for a successful launch. In parallel, you will support marketing activities for Fishing Planet.

Your impact

• Build and execute the go-to-market strategy for a new game.
• Grow Steam wishlists and build pre‑release awareness.
• Plan and coordinate announcements, reveals, demos, festivals, and launch campaigns.
• Define product positioning, target audiences, key messages, and unique selling points.
• Coordinate trailers, store assets, and other marketing materials.
• Work with content creators, influencers, gaming press, and communities.
• Identify marketing opportunities across Steam festivals, gaming showcases, and industry events.
• Plan, test, and optimize organic and paid acquisition activities.
• Track and analyze wishlists, traffic, conversion rates, and campaign performance.
• Monitor competitors, relevant game launches, and market trends.
• Build and maintain a marketing calendar aligned with the development roadmap.
• Support Fishing Planet marketing activities around major updates, releases, and promotional campaigns.

You will bring

• Experience in game marketing, product marketing, or game publishing.
• Strong understanding of Steam and the PC/console games market.
• Experience with game launches, pre‑launch campaigns, or Steam wishlist growth.
• Understanding of content creators, gaming communities, PR, and paid acquisition.
• Ability to combine creative marketing approaches with data and performance analysis.
• Ability to take ownership of marketing initiatives and work closely with product and development teams.

Will be a plus

• Experience with Steam Next Fest and other Steam festivals.
• Experience with indie or AA game launches.
• Experience running influencer campaigns.
• Experience marketing live‑service games.
• Experience with console game marketing.
• Take an active role in bringing a new game to market, from early awareness building to launch.
• Contribute to the growth of Fishing Planet, an established live game with over 35 million players worldwide.
• Collaborate with an experienced and global team.

Join a culture built on P.R.O.G.R.E.S.S., where passion, responsibility, openness, growth, respect, efficiency, player-focus, and agility drive everything we do.