Paid Social Lead - Build From Scratch (Remote/Hybrid)

SBC Performance; Polska; Hybrid; PLN 120,000 - 180,000; Full time

Job summary

A digital marketing firm is seeking a Social Lead to build and lead the paid social marketing function. You will create scalable campaigns across Meta and TikTok, requiring over 3 years of experience in performance marketing. Responsibilities include setting up tracking systems, optimizing ad formats, and collaborating with teams. This role allows for remote or hybrid work, competitive pay, and opportunities for professional development.

Benefits

Competitive compensation

Performance-based bonuses

Flexible working hours

Paid vacation and sick leaves

Professional development opportunities

Qualifications

• 3+ years of experience in paid social / performance marketing.
• Proven success in launching and scaling data-driven campaigns.
• Experience managing a team of 2-3 people.

Responsibilities

• Build the paid social marketing ecosystem from scratch.
• Set up and configure Business Managers, pixels, and tracking systems.
• Launch and optimize offers, creatives, and ad formats.

Skills

Paid social marketing

Performance marketing

Data-driven campaign management

People management

Event-based optimization

Creative testing frameworks

Tools

GA4

GTM

Business Managers

Job description

A digital marketing firm is seeking a Social Lead to build and lead the paid social marketing function. You will create scalable campaigns across Meta and TikTok, requiring over 3 years of experience in performance marketing. Responsibilities include setting up tracking systems, optimizing ad formats, and collaborating with teams. This role allows for remote or hybrid work, competitive pay, and opportunities for professional development.