On-Site SEO Lead: Scale Architecture & Topical Maps

Hostinger; Kraków; Hybrid; PLN 100,000 - 150,000; Full time

Benefits offered by this job

Unlimited learning opportunities

Flexible work arrangements

Company-provided sick days

Paid suspension days

Team building events

Job summary

Hostinger in Kraków seeks an On-Site SEO Team Lead responsible for driving the on-site SEO strategy across all products. This role includes leading a team, governing the site's topical map, and ensuring effective internal linking strategy.

The ideal candidate will have over 5 years of experience in on-site SEO for complex websites, demonstrating people leadership and a strong commercial mindset. Enjoy benefits like unlimited learning opportunities, flexible work arrangements, and wellness programs.

Qualifications

• 5+ years of experience in on-site/content SEO on large, complex, multi-locale websites.
• Hands-on experience with topical maps and semantic SEO frameworks.
• Commercially minded with strong influencing skills.

Responsibilities

• Own on-site SEO strategy across all products.
• Govern the site-wide topical map and prioritize content.
• Lead, hire, and coach the on-site specialist team.

Skills

On-site SEO strategy development

People leadership

Site architecture expertise

Internal linking proficiency

Commercial mindedness

Proficiency with Ahrefs, SEMrush

Job description

Join the team building an AI-first company.

Hostinger serves more than 5.5 million clients across 150 countries, but we're still excited about what we're creating next.

AI is changing how we build products, support customers, work together, and solve problems. It helps us move faster, spend less time on repetitive work, and focus on bigger ideas.

If you want your work to influence both what we build and how we build it, we'd like to meet you.

Our culture: Guided by 10 company principles.

Your role at Hostinger

Hostinger operates at a real scale - millions of pages, dozens of locales, products launching constantly. On-site SEO at this level is how the whole site fits together: architecture, internal linking, the topical map, and the bridge between the pages that convert and the content that feeds them. We need someone to own it.

As On-Site SEO Team Lead, you'll own the on-site SEO strategy across every product, lead our on-site specialists, govern the site-wide topical map, and scale our semantic SEO framework across the landing-page estate. You'll partner closely with Content SEO, Technical SEO, and Localization. This is also a people-leadership role - you'll grow a team and be measured on what it ships.

Curious to learn more? Meet your future Team Lead: Emma Young, Head of Organic Marketing

Your day-to-day

• Own on-site SEO strategy across all products: landing pages, architecture, internal linking, and URL structure.
• Govern the site-wide topical map and prioritize the content backlog against it.
• Close the landing-page / content gap that drives both rankings and conversions.
• Scale our semantic SEO framework so we own whole conversations, not single keywords.
• Lead, hire, and coach the on-site specialist team.
• Translate on-site wins into acquisition and billings impact for stakeholders.
  
  

What will help you succeed

• 5+ years in on-site / content SEO on large, complex, multi-locale websites.
• Deep expertise in site architecture, internal linking, URL/taxonomy strategy, and landing-page optimization at scale.
• Hands-on experience with topical maps and semantic SEO / topical authority frameworks.
• People leadership experience, or clear readiness to step into a team lead role.
• Commercially minded and comfortable influencing across content, technical, localization, and product.
• Proficient with Ahrefs or SEMrush, GSC, GA4, and Screaming Frog / Sitebulb.
  
  

Nice-to-have

• AI search readiness: structured content for citation, entity clarity, EEAT signals.
• Multi-locale topical maps and programmatic / template-scale page builds.
• AI tools and automations to scale audits and briefs.
  
  

Benefits you’ll love

🚀 360 Growth: We provide limitless learning opportunities: access to platforms like Reforge and CoachHub, global conferences, feedback culture, digital libraries, and industry-leading subscriptions. Advance your career with internal mobility, and grow with a team eager to share knowledge and support your success.

🎯 Freedom & responsibility: Work on your terms, whether from the comfort of home or anywhere in the world. With a home office budget, you can elevate your workspace. Enjoy the flexibility to manage your schedule while bringing your ideas to life in a fast-paced, dynamic environment.

💪 Wellness simplified: Your health comes first with company-provided sick days, 20 paid suspension days, Headspace subscriptions, and recharge leave. Participate in wellbeing-dedicated events and simply enjoy the balance of a lifestyle that prioritizes wellness.

🎉 Work hard - play hard: Celebrate your achievements with company events like Town Hall, Meet the Client initiatives, team-building experiences, and workations. Celebrate life’s big moments with milestone gifts for weddings, new parenthood, and graduations.

Compensation

Competitive salary depending on your experience and skills.

We’re always looking for experienced talent to raise the bar. If you’re excited about the role but the listed salary range doesn’t align with your expectations, we still encourage you to apply - we’re open to adjusting compensation based on the impact and value you bring.

Get ready to take your personal and professional growth to new heights! Join Hostinger today and be part of our journey 🚀

Three. Two. Onboard