Mobile User Acquisition Specialist

airSlate; Wrocław; Hybrid; PLN 80,000 - 100,000; Full time

Job summary

A leading SaaS technology company is looking for a Mobile User Acquisition Specialist in Wrocław, Poland. You will drive growth for mobile apps by planning and executing campaigns, optimizing performance, and collaborating with various teams. The ideal candidate has significant experience in Google Ads and Apple Search Ads, along with expertise in ASO strategies. Join us for a competitive salary and flexible working environment.

Benefits

Flexible working environment

Competitive compensation and stock options

Professional growth and learning

Health and well-being benefits

Family-friendly culture

Employee charitable initiatives

Qualifications

• 2+ years of hands-on experience with Google Ads.
• 3+ years managing Apple Search Ads campaigns.
• Practical experience with mobile analytics systems.
• Strong ASO expertise including keyword research.

Responsibilities

• Launch and scale mobile advertising campaigns.
• Monitor core performance metrics.
• Run systematic experiments for insights.
• Conduct research and competitive analysis.
• Collaborate with internal partners.
• Lead ASO efforts across app stores.

Skills

Google Ads

Apple Search Ads

Firebase

Appsflyer

ASO expertise

Attribution models

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

About airSlate

airSlate is a global SaaS technology company that develops no‑code workflow automation, electronic signature, and document management solutions. Our award‑winning products – SignNow, pdfFiller, DocHub, airSlate WorkFlow, Instapage, and US Legal Forms – serve over hundreds of millions of users and more than one million customers worldwide, helping organizations of every size digitize processes, improve efficiency, and transform how they work.

We’re in an exciting phase of growth and transformation, with teammates in more than 20 countries across three continents and main hubs in the United States, Poland, Romania, Ukraine and Philippines.

At airSlate, we’re building value for customers and a culture where growth and innovation go hand in hand. We’re looking for people eager to shape products, scale a company, and thrive in a fast‑moving environment.

Mobile User Acquisition Specialist

Join airSlate as a Mobile User Acquisition Specialist and help drive growth for our mobile apps. You’ll plan and run campaigns, optimize performance, and collaborate with product, brand, and analytics teams to reach and engage users worldwide.

What you’ll do:

• Launch and scale mobile advertising campaigns, including keyword generation, brief creation, and coordination with developers and content teams.
• Monitor core performance metrics (traffic, conversions, CPA/CAC) to ensure campaigns meet both KPI and OKR targets.
• Run systematic experiments: build hypotheses, execute tests, and deliver clear, data‑backed insights through regular reporting.
• Conduct ongoing research and competitive analysis to identify new growth opportunities and areas for optimization.
• Collaborate closely with internal partners (brand, product, analytics) and maintain productive relationships with Apple, Google, Microsoft, and other external platforms.
• Lead ASO efforts: update app store listings, optimize metadata, track keyword rankings, and run A/B experiments in the App Store and Google Play.

What you’ll need:

• 2+ years of hands‑on experience with Google Ads.
• 3+ years managing Apple Search Ads campaigns.
• Practical experience with mobile analytics systems such as Firebase and Appsflyer.
• Strong ASO expertise (keyword research, metadata optimization, A/B testing, competitor analysis across App Store and Google Play).
• Solid understanding of attribution models, measurement frameworks, and conversion tracking.
• Proven ability to manage and optimize monthly budgets of $50K+.
• Bachelor’s degree in Marketing, Business, or a related field preferred.
• English: Upper Intermediate (B2+) or above.

What we offer

Flexible working environment

Our teams operate across the globe. We value in‑person collaboration in our hubs, but we also embrace remote and hybrid working. You can work from one of our offices in the United States, Poland, Romania or Ukraine, or remotely from many countries.

Competitive compensation and stock options

We offer salaries that reflect local market conditions and experience, plus a performance‑based bonus system and stock options so you share in the company’s growth.

Professional growth and learning

We invest in your development through courses, conferences, and access to learning resources. We encourage career growth and internal mobility, supporting teammates who want to explore new opportunities within airSlate.

Health and well‑being

We provide comprehensive benefits tailored to each country, including health coverage, wellness programmes and access to fitness options. We also dedicate quarterly company‑wide Mental Health Days, when everyone takes time off to rest and recharge.

Family‑friendly culture

Family life is part of who we are, and we embrace it in many forms. From flexibility for parents to our airSlate Junior Club for kids, to company‑wide family days and our pet‑friendly approach, we’re committed to making work and life easier to balance.

Giving back

We support charitable initiatives around the world through the airSlate Care programme. Our current focus includes humanitarian aid in Ukraine and other regions, matching employee donations and supporting causes chosen by our teams.

Open communication

We encourage transparent dialogue at all levels. From team discussions to company‑wide Q&A sessions with our CEO, we make sure everyone has the chance to be heard and to influence how we grow.

It is airSlate's policy to comply with all applicable equal employment opportunity laws by making all employment decisions without unlawful regard or consideration of any individual’s race, religion, ethnicity, color, sex, sexual orientation, gender identity or expressions, transgender status, sexual and other reproductive health decisions, marital status, age, national origin, genetic information, ancestry, citizenship, physical or mental disability, veteran or family status or any other basis protected by applicable national, federal, state, provincial or local law. airSlate's policy prohibits unlawful discrimination based on any of these impermissible bases, as well as any bases or grounds protected by applicable law in each jurisdiction. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. airSlate is pleased to provide such assistance and no applicant will be penalized as a result of such a request. Pursuant to relevant law, where applicable, airSlate will consider for employment qualified applicants with arrest and conviction records.

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