Middle/Senior Business Intelligence Analyst

MGID Inc.; Warszawa; On-site; PLN 200,000 - 320,000; Full time

Job summary

MGID, a global native advertising platform, is seeking a Senior Commercial Business Analyst in Warsaw to help the organization make smarter, faster, data-driven decisions. You will partner with Demand and Finance teams to drive KPI management, forecasting, and profitability analysis.

The role combines BI with commercial strategy, requiring advanced SQL, Python, and data visualization skills. You will deliver actionable insights, support client acquisition, and forecast performance across global

Qualifications

• 5+ years of experience in Business Intelligence, Business Analytics, or a similar analytical role.
• Advanced SQL skills, including working with complex datasets and writing efficient analytical queries.
• Strong experience with BI and data visualization tools such as Tableau, Power BI, or similar.
• Good understanding of data modeling, data quality, and metric consistency.
• Proficiency in Python for data analysis, automation, and working with complex datasets.
• Solid understanding of applied statistics and quantitative methods, with the ability to use them in business analysis, forecasting, and decision-making.
• Experience with analytical methodologies such as cohort analysis, segmentation, funnel analysis, and KPI development.

Responsibilities

• Support the Commercial team with data-driven decision-making by delivering actionable insights and performance analysis.
• Review, optimize, and drive client acquisition and rewards programs across both supply and demand sides of the business.
• Analyze product usage, customer behavior, acquisition funnels, and client lifecycle data to identify opportunities for growth, retention, and monetization.
• Partner with Product, Data, Sales, and Finance teams to evaluate how product initiatives and new features influence commercial performance.
• Conduct cohort, segmentation, funnel, and performance analysis to uncover business drivers and support product and commercial decisions.
• Introduce and standardize methodologies for client referral programs to ensure consistency and measurable impact.
• Analyze the customer acquisition journey and implement a unified client lifecycle framework and common business definitions across the organization.
• Support the development, review, and company-wide rollout of key performance indicators.
• Provide sales projections and commercial performance analysis across global markets.
• Prepare quarterly sales forecasts as part of the regular business planning cycle.
• Define and implement the necessary metrics to evaluate commercial performance and monitor strategic initiatives.
• Forecast, assess, and track the performance of new projects and individual campaigns led by commercial teams.

Skills

SQL

Tableau/Power BI

Python

Data modeling

Statistics

Cohort analysis

Segmentation

Funnel analysis

KPI development

Data storytelling

Tools

Tableau

Power BI

Job description

MGID is aglobal native advertising platform that helps brands reach unique local audiences atscale. AtMGID, weempower brands and publishers tocollaborate transparently through our privacy-first targeting technology. This enables advertisers todrive performance and awareness while allowing publishers toretain and monetize their audiences. Today, we’re creating innovative technologies, and with your help, we aim to reach even greater heights.

We are looking for a Senior Commercial Business Analyst to help the organization make smarter, faster, and more data-driven decisions. This is a high-impact role at the intersection of BI and commercial strategy, partnering closely with Demand and Finance teams, and senior leadership. You will drive performance through KPI management, forecasting, and profitability analysis, while translating data into actionable insights.

Who you are:

Technical & Analytical Skills:

• 5+ years of experience in Business Intelligence, Business Analytics, or a similar analytical role.

• Advanced SQL skills, including working with complex datasets and writing efficient analytical queries.

• Strong experience with BI and data visualization tools such as Tableau, Power BI, or similar.

• Good understanding of data modeling, data quality, and metric consistency.

• Proficiency in Python for data analysis, automation, and working with complex datasets.

• Solid understanding of applied statistics and quantitative methods, with the ability to use them in business analysis, forecasting, and decision-making.

• Experience with analytical methodologies such as cohort analysis, segmentation, funnel analysis, and KPI development.

Business & Problem-Solving Skills:

• Strong business acumen and ability to connect analytical findings with financial and operational outcomes.

• Ability to independently structure ambiguous problems, develop hypotheses, and recommend data-driven solutions.

• Excellent communication and data storytelling skills, including presenting findings to senior stakeholders.

• Proactive, curious, and ownership-driven mindset, with the confidence to challenge existing assumptions.

Nice to have:

• Experience in AdTech, digital advertising, marketplaces, or other platform-based businesses.

• Understanding of two-sided marketplace dynamics, monetization efficiency, and unit economics.

• Experience with advanced econometric techniques, causal inference, experimentation, or machine learning.

• Experience developing financial models or supporting regional P&L management.

• Practical use of AI-powered tools to accelerate analysis and improve productivity.

Languages proficiency:

• Ukrainian - Fluent (nice to have)

• English - Advanced

What You’ll Do:

• Support the Commercial team with data-driven decision-making by delivering actionable insights and performance analysis.

• Review, optimize, and drive client acquisition and rewards programs across both supply and demand sides of the business.

• Analyze product usage, customer behavior, acquisition funnels, and client lifecycle data to identify opportunities for growth, retention, and monetization.

• Partner with Product, Data, Sales, and Finance teams to evaluate how product initiatives and new features influence commercial performance.

• Conduct cohort, segmentation, funnel, and performance analysis to uncover business drivers and support product and commercial decisions.

• Introduce and standardize methodologies for client referral programs to ensure consistency and measurable impact.

• Analyze the customer acquisition journey and implement a unified client lifecycle framework and common business definitions across the organization.

• Support the development, review, and company-wide rollout of key performance indicators.

• Provide sales projections and commercial performance analysis across global markets.

• Prepare quarterly sales forecasts as part of the regular business planning cycle.

• Define and implement the necessary metrics to evaluate commercial performance and monitor strategic initiatives.

• Forecast, assess, and track the performance of new projects and individual campaigns led by commercial teams.

AtMGID w ethrive oninnovation, collaboration, and apassion for AdTech. Our culture isbuilt onopenness, transparency, and ashared drive for excellence. Weempower our teams totake bold steps, embrace challenges, and grow together inadynamic, people-first environment. Here, your ideas matter, your contributions are valued, and your potential has nolimits. Joinus and shape the future digital advertising!

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