Marketing Manager @ TapOK

TapOK; Polska; On-site; PLN 120,000 - 180,000; Full time

Job summary

A leading marketing company in Poland is seeking a Marketing Manager to enhance brand presence through an analytical approach. Candidates should have over 2 years of experience and proficiency in Polish. Responsibilities include analyzing market trends and managing customer experiences. Competitive benefits include flexible working hours and professional development options.

Benefits

Annual salary review

Flexible working hours

Paid vacation and unlimited sick leave

Corporate English courses

Team-building events

Qualifications

• Over 2 years of experience as a Marketing Manager.
• Experience in sales and customer experience management.
• Ability to create and analyze Customer Journey Maps.

Responsibilities

• Ensure marketing communications meet cultural standards.
• Monitor competitors' marketing activities.
• Validate sales and communication scripts.

Skills

Marketing analytics

Data analysis

Cultural understanding

Project management

Customer service strategies

Education

C1 proficiency in Polish

Job description

Marketing Manager @ TapOK – Polska

Mission: To ensure an effective brand presence in the Polish market through a deep understanding of culture, consumer behaviour, and an analytical marketing approach.

Responsibilities

• Ensure that marketing communications meet the cultural and linguistic standards of the market.


• Monitor competitors' marketing activities and generate recommendations for local adaptation.


• Customer experience management through the creation and continuous analysis of the Customer Journey Map.


• Assess the level of customer satisfaction and the effectiveness of brand interaction at the local level.


• Validate sales and communication scripts for linguistic correctness and cultural specificity.

Qualifications

• Over 2 years of experience as a Marketing Manager.


• Experience in sales.


• Knowledge of marketing analytics: competitive analysis, market analysis, segmentation, positioning, pricing, and activity analysis.


• Understanding of local cultural values, behaviours, and communications.


• Experience in analyzing large data sets.


• Ability to work with text and adapt messages to the local market (e.g., optimisation of sales scripts).


• Experience in researching user personas and conducting in-depth analysis of target audience profiles.


• Project management experience.


• Experience in implementing strategies to improve customer service in the B2C segment.


• Experience in conducting research and marketing experiments.


• High level of analytical skills, flexibility of thinking, and a research‑oriented mindset.


• C1 level proficiency in Polish.

Benefits for the Company's Employees

• Annual systematic salary review in accordance with achievements and market conditions.


• Flexible working day (start 8:00–11:00, end 17:00–20:00).


• Paid vacation (20 working days per year) and unlimited sick leave (upon request).


• Corporate English courses.


• Days off on public holidays and day transfers.


• One paid day off per year in honor of your or your family's birthday.


• Paid days off in case of birth of a child, marriage or loss of a close relative.

Compensation Package

• Professional training and certifications.


• Reimbursement for language learning (English, Ukrainian, Italian, German, Spanish) for employees who actively use foreign languages in their work.


• Financial assistance in case of childbirth, marriage or loss of a close relative.


• Assistance in cases caused by war or serious illness (amount determined individually).


• New Year's and anniversary gifts.


• Team‑building corporate events.


• Business trip expenses (travel, accommodation, per diem).

Personal Development Options (Cafeteria System, 3000 UAH/quarter)

• Self‑development courses.


• Working literature.


• Subscriptions to professional applications and resources.


• Sports (gym or pool memberships).


• Medical checks, vitamins or consultations.


• Repair of a personal laptop used for work.


• Renting a coworking space.