Marketing Campaign Expert

TRANS.EU; Wrocław; On-site; PLN 120,000 - 180,000; Full time

Job summary

A leading logistics platform is seeking a Marketing Specialist to drive demand generation and lead acquisition in Wrocław, Poland. You'll design multi-channel marketing programs and collaborate with teams to enhance campaign effectiveness. The ideal candidate has a deep understanding of B2B marketing and strong communication skills. Enjoy benefits like healthcare and training budgets in a dynamic work environment.

Benefits

Private LuxMed healthcare

Budget for remote workstation equipment

On-site buffet breakfasts

Team-building trips

Subsidy for a Multisport card

Specialized training budgets

Qualifications

• Deep understanding of B2B marketing funnels, data-driven growth tactics, lead generation, and sales acquisition.
• Proven ability to plan and coordinate campaigns across digital channels.
• Skilled in creating and commissioning engaging content in various formats.

Responsibilities

• Design and execute multi-channel marketing programs to generate leads.
• Collaborate with creative teams to deliver high-impact campaign assets.
• Monitor campaign performance and analyze key metrics.

Skills

B2B marketing funnels

Data-driven growth tactics

Lead generation

Sales acquisition

Communication skills

Project Management

Understanding of TSL Market

Tools

Marketing automation (Synerise or HubSpot)

Asana

Job description

Are you the deal-maker who turns leads into lasting partnerships?

We are looking for a highly motivated and results-driven individual with a creative and innovative mindset. You must be skilled at managing priorities in a fast-paced environment and possess strong communication skills to collaborate effectively with diverse teams.

The role & the team:

You will join a team focused on driving strategic marketing programs for demand generation and high-quality lead acquisition. Your role will be critical in developing multi-channel journeys and creating compelling content to guide users through the entire customer journey. You will directly support Trans.eu’s growth targets across European markets.

What will you do:

• Design and execute multi-channel marketing programs to generate leads, boost engagement, and reactivate ex-customers.
• Develop and run integrated marketing campaigns across various channels, defining the required channels and coordinating their use by Performance and Marketing Automation Experts (email, social media, web).
• Collaborate with creative teams to deliver high-impact campaign assets (e.g., landing pages, e-books, webinars, videos, market insights).
• Co-develop and optimize automated workflows to personalize communication and segment customers.
• Coordinate and launch conversion-focused websites and landing pages.
• Monitor campaign performance and analyze key metrics to identify growth opportunities and continuously improve our efforts.

Required skills:

• Experience:
  • Deep understanding of B2B marketing funnels, data-driven growth tactics, lead generation, and sales acquisition.
  • Proven ability to plan and coordinate campaigns across digital channels (social media, paid, email).
  • Skilled in creating and commissioning engaging content in various formats (text, visual, video).
• Language:
  • Polish
• Tool Pro:
  • Familiarity with marketing automation tools such as Synerise or HubSpot.

Soft Skills

• Ability to analyze data.
• Business oriented and focused on achieving marketing KPIs through continuous improvement.
• Ability to generate new ideas and solve problems creatively.
• Skilled at prioritizing tasks in a fast-paced environment.
• Strong interpersonal skills for effective collaboration with internal and external stakeholders.
• TSL Market Knowledge: Understanding of the Transport, Freight Forwarding, and Logistics industry.
• Project Management: Experience using tools like Asana to track campaign progress.

Growth opportunities:

• Collaboration in a team that encourages experimentation and innovation, providing opportunities to contribute your ideas and solutions – with us, you have a real impact on the development of projects, our products, and services.
• Team budgets for specialized training and courses tailored to your needs.
• Knowledge exchange within thematic guilds organized by coworkers – to stay ahead in your field or gain new expertise.
• Growth-oriented environment – A culture that learns from mistakes and embraces experimentation.
• Collaboration with international teams and clients, allowing you to expand your global network and gain valuable cross-cultural experience.
• Internal company training programs, such as Asana workshops, OKR methodology training, and webinars led by our recruitment team, supporting your professional development.

What your future teammates love the most:

• Private LuxMed healthcare, free preventive check-ups, spine-relieving massages.
• Budget for remote workstation equipment and gift vouchers.
• On-site buffet breakfasts prepared fresh daily.
• Team-building and family trips to a private lakeside resort.
• International workation team trips.
• Subsidy for a Multisport card.

About us:

At the heart of the digital revolution in transportation. Since 2004, we’ve been building one of the largest logistics platforms in Europe , bringing together carriers, forwarders, and shippers in one place. We automate processes, enhance transaction security, and make transport more efficient . We’re an international tech company operating in 63 countries, and we’re just getting started. We develop cutting-edge digital solutions for transport, freight forwarding, and logistics, powered by the expertise of top developers, customer experience specialists, machine learning engineers, and AI experts . If you’re looking to shape the future of transport technology – this is the place for you! At Trans.eu, we believe in Smart & Fair Logistics – a more efficient and transparent industry. That’s why we’ve expanded our capital group, building a network of specialized companies that help us drive this mission forward.

“What I value most at Trans is the dynamic environment and the fact that I have a real impact – every day brings new challenges I can tackle on my own terms.”

“I value Trans because I can be myself – the ideas I bring to the table are implemented and brought to life.”

“Trans surprised me with its culture and atmosphere – and the fact that it truly offers real opportunities for growth.”

Submit your CV and answer a quick Questionnaire – you’ll get confirmation immediatelyEasy, right?

CV Review – We Really Read Them!

We’re looking for details that show you’re the perfect fit for the role. Show us what you’ve got!

Friendly "Hello"

Our first call will be short, concise, and to the point. We’ll get to know each other better and plan the next step. Relaxed and stress-free!

Face-to-Face

We’ll meet in person or online for about 1-1,5 h. We’ll tell you about the company and the position. We might ask to complete a task or assess your soft skills using the DISC assessment – to see if we are a match made in heaven.

Moment of Truth

After interviewing other candidates, we’ll get back to you with an answer – whatever it may be. It usually takes us no longer than 2 weeks.

Ahoy Adventure!

Hooray! You’re with us! We’ll invite you to our epic Welcome Days – where you’ll get to know the product, company culture, and how to navigate within it.

We can't wait to see what you bring to the table!

Hit the button to embark on your Trans.eu adventure.

If you have any questions, feel free to reach out to me