Loyalty & CRM Manager w Aplikuj.pl

Aplikuj.pl; Szczecin; On-site; PLN 60,000 - 80,000; Full time

Job summary

A leading recruitment agency is seeking an experienced Loyalty & CRM Manager based in Szczecin, Poland. You will be responsible for designing and managing loyalty programs, optimizing customer journeys, and leveraging CRM tools to enhance customer engagement and retention. The ideal candidate should have extensive experience in CRM management and strong knowledge of CRM platforms. This role also offers a competitive salary and extensive benefits in a collaborative work environment.

Benefits

Competitive salary

Career growth opportunities

Comprehensive benefits platform

Discounts on company products

Training programs

Language improvement opportunities

Financial recognition for loyalty

Supportive work culture

Qualifications

• 6–8 years of experience in CRM and loyalty program management.
• Strong knowledge of CRM platforms.
• Hands-on approach with the ability to execute and deliver results.

Responsibilities

• Develop and implement a loyalty and CRM strategy.
• Manage CRM systems and customer database integrity.
• Collaborate with Marketing, Digital, Operations, and IT teams.

Skills

CRM management

Customer journey mapping

Segmentation

Personalization

Project management

Leadership capabilities

Fluent English

Tools

Salesforce

Adobe

Emarsys

Job description

Loyalty & CRM Manager – Szczecin, Poland

Gi Group S.A. is looking for an experienced Loyalty & CRM Manager for a leading retail client undergoing a digital transformation. This key role will develop and execute a comprehensive loyalty and CRM strategy aimed at increasing customer retention, engagement, and lifetime value. The successful candidate will design and manage the loyalty program, optimize customer journeys, and leverage advanced CRM tools to deliver personalized, data‑driven experiences.

Gi Group Poland is acting as an Employment Agency in relation to this vacancy.

Responsibilities

• Develop and implement a loyalty and CRM strategy tailored to the Polish market.
• Manage CRM systems and maintain customer database integrity.
• Design and optimize engagement mechanisms, rewards, and benefits.
• Collaborate with Marketing, Digital, Operations, and IT teams to deliver new functionalities and customer activations.
• Create and implement loyalty lifecycle journeys and targeted engagement campaigns.
• Oversee segmentation, targeting, and automation processes for precision and scalability.
• Work closely with analytics teams to measure impact and continuously improve campaigns.
• Ensure operational excellence in CRM delivery and campaign execution.

Qualifications

• 6–8 years of experience in CRM and loyalty program management.
• Expertise in customer journey mapping, segmentation, and personalization.
• Strong knowledge of CRM platforms (Salesforce, Adobe, Emarsys, or similar).
• Proven experience in managing loyalty or membership programs.
• Solid understanding of customer analytics and data‑driven decision‑making.
• Hands‑on approach with the ability to execute and deliver results.
• Project management and stakeholder management skills.
• Analytical and commercial mindset combined with leadership capabilities.
• Fluent English.

Benefits

• Work in a leading retail organization trusted by millions of consumers across Europe.
• Competitive salary and clear opportunities for career growth.
• Access to a comprehensive benefits platform.
• Discounts on company products – enjoy your favorite items at better prices.
• A wide range of training programs, courses, and webinars to support continuous learning.
• Opportunities to improve language skills and collaborate in an international environment.
• Financial recognition for loyalty, including jubilee awards, additional days off, and special discounts for long‑term employees.
• A supportive and collaborative work culture that values expertise and knowledge sharing.

About the Employer

Gi Group is a recruitment agency founded in 1998, which has supported candidates across Poland and abroad since 2007. The company offers comprehensive services from career counseling and formalities to tailoring job offers to candidate qualifications and aspirations. Each year, Gi Group helps around 150 000 people find employment. With more than 15 000 partner companies worldwide and 27 offices nationwide, the agency guarantees proximity for both candidates and employees. Gi Group is part of Gi Group Holding, a global HR ecosystem operating in over 30 countries. Zapoznaj się z ofertami i aplikuj już dziś!