Loyalty & CRM Manager w Aplikuj.pl

Aplikuj.pl; Bielsko-Biała; On-site; PLN 60,000 - 80,000; Full time

Job summary

A leading retail company in Bielsko-Biała is seeking an experienced Loyalty & CRM Manager to develop and implement comprehensive CRM strategies aimed at increasing customer retention and engagement. Responsibilities include managing CRM systems, designing loyalty programs, and collaborating with teams to enhance customer experiences. The ideal candidate will have 6-8 years of experience in CRM management and fluency in English. Competitive salary and career growth opportunities are offered.

Benefits

Competitive salary

Access to a comprehensive benefits platform

Discounts on company products

Wide range of training programs

Qualifications

• 6-8 years of experience in CRM and loyalty program management.
• Strong knowledge of CRM platforms.
• Proven experience in managing loyalty programs.

Responsibilities

• Develop and implement a loyalty and CRM strategy.
• Manage CRM systems and customer database integrity.
• Collaborate with Marketing and IT teams for new functionalities.

Skills

CRM and loyalty program management

Customer journey mapping

Segmentation

Personalization

Project management

Analytical mindset

Fluent English

Tools

Salesforce

Adobe

Emarsys

Job description

Loyalty & CRM Manager – Aplikuj.pl

Bielsko-Biała – Bielsko‑Biała, śląskie, Polska

Pracodawca:

Gi Group S. A.

Opis stanowiska:

We are looking for an experienced Loyalty & CRM Manager for our client – a leading retail company undergoing a digital transformation. This key role is responsible for developing and executing a comprehensive loyalty and CRM strategy aimed at increasing customer retention, engagement, and lifetime value. The winner will design and manage the loyalty program, optimize customer journeys, and leverage advanced CRM tools to deliver personalized, data‑driven experiences. GI Group Poland is acting as an Employment Agency in relation to this vacancy.

Job Responsibilities:

• Develop and implement a loyalty and CRM strategy tailored to the Polish market.
• Manage CRM systems and maintain customer database integrity.
• Design and optimize engagement mechanisms, rewards, and benefits.
• Collaborate with Marketing, Digital, Operations, and IT teams to deliver new functionalities and customer activations.
• Create and implement loyalty lifecycle journeys and targeted engagement campaigns.
• Oversee segmentation, targeting, and automation processes for precision and scalability.
• Work closely with analytics teams to measure impact and continuously improve campaigns.
• Ensure operational excellence in CRM delivery and campaign execution.

Requirements:

• 6-8 years of experience in CRM and loyalty program management.
• Expertise in customer journey mapping, segmentation, and personalization.
• Strong knowledge of CRM platforms (Salesforce, Adobe, Emarsys, or similar).
• Proven experience in managing loyalty or membership programs.
• Solid understanding of customer analytics and data-driven decision‑making.
• Hands‑on approach with the ability to execute and deliver results.
• Project management and stakeholder management skills.
• Analytical and commercial mindset combined with leadership capabilities.
• Fluent English.

Offer:

• Work in a leading retail organization trusted by millions of consumers across Europe.
• Competitive salary and clear opportunities for career growth.
• Access to a comprehensive benefits platform.
• Discounts on company products – enjoy your favorite items at even better prices.
• A wide range of training programs, courses, and webinars to support continuous learning.
• Opportunities to improve language skills and collaborate in an international environment.
• Financial recognition for loyalty, including jubilee awards, additional days off, and special discounts for long‑term employees.
• A supportive and collaborative work culture that values expertise and knowledge sharing.

O pracodawcy:

W przypadku poszukiwania pracy, która umożliwia rozwój i zdobycie nowych doświadczeń, Gi Group może być odpowiednim rozwiązaniem. Firma zapewnia wsparcie na każdym etapie kariery zawodowej, eliminując potrzebę samodzielnego przeszukiwania ofert pracy.

Gi Group jest agencją rekrutacyjną, działającą od 1998 roku, która od 2007 roku wspiera kandydatów w całej Polsce w odnalezieniu optymalnego miejsca zatrudnienia. Oferuje kompleksowe usługi, począwszy od doradztwa zawodowego, poprzez pomoc w formalnościach, aż po dopasowanie ofert pracy do kwalifikacji i oczekiwań kandydatów.

Co roku, Gi Group pomaga blisko 150 tysiącom osób w znalezieniu zatrudnienia. Dzięki współpracy z ponad 15 000 firm w Polsce i za granicą, firma dysponuje szerokim wachlarzem ofert w różnych branżach. Umożliwia to znalezienie najlepszych możliwości zarówno w kraju, jak i poza jego granicami. Ponadto, Gi Group posiada 27 biur w całej Polsce, co zapewnia bliskość do kandydatów oraz pracowników.

Gi Group to globalny lider w branży rekrutacyjnej, będący częścią Gi Group Holding – międzynarodowego ekosystemu HR, działającego w ponad 30 krajach.

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