LinkedIn Outreach & Engagement Specialist

GoGlobal; Polska; Remote; PLN 60,000 - 80,000; Full time

Job summary

A growing global marketing firm is seeking a LinkedIn Outreach & Engagement Specialist in Poland to manage outreach programs for executives. The ideal candidate will have experience in social selling, strong communication skills, and proficiency with LinkedIn tools. The role involves developing personalized strategies, tracking outreach effectiveness, and collaborating with marketing teams. This position offers a dynamic work environment and the opportunity to engage with senior leaders.

Qualifications

• Prior experience managing LinkedIn outreach or social selling programs.
• Strong command of the English language.
• Experience engaging high-value prospects.

Responsibilities

• Manage and execute LinkedIn outreach programs across multiple executive profiles.
• Develop personalized strategies to engage target audiences.
• Track and analyze outreach effectiveness to demonstrate ROI.

Skills

Managing LinkedIn outreach

Using LinkedIn and LinkedIn Sales Navigator

Creating personalized outreach messaging

Interpersonal and communication skills

Time management and organization

Education

Bachelor’s degree in Marketing, Communications or relevant field

Tools

HubSpot

Job description

LinkedIn Outreach & Engagement Specialist

This is an individual contributor role where the individual will collaborate closely with Marketing and identified executives.

Role & Responsibilities

• Managing and executing LinkedIn outreach programs across multiple executive profiles
• Partnering with executives and thought leaders to define target audiences, identify potential leads or strategic, align on key messaging and ensure outreach reflects each leader's authentic voice
• Developing and implementing personalized outreach strategies to engage target audiences and convert engagement into commercial opportunities
• Publish marketing‑approved content on thought leaders' LinkedIn profiles
• Collaborating with Marketing to align on outreach messaging, thought leadership content and reporting
• Lead management & follow‑up: Coordinate with thought leaders and relevant teams to ensure qualified leads from outreach are handed over smoothly and tracked
• Tracking, analyzing and reporting on outreach effectiveness (e.g., meetings booked, engagement rates, conversion to opportunity) to demonstrate ROI
• Continuously optimizing outreach approaches based on data insights and platform best practices
• Maintaining consistent, professional and authentic executive engagement on LinkedIn in line with brand and compliance standards
• Ensure LinkedIn outreach data is captured in the CRM (HubSpot) for visibility and performance tracking

Requirements

• Proven or prior experience managing LinkedIn outreach or social selling programs, preferably for executives or senior leaders
• Strong understanding and hands‑on experience of using LinkedIn and LinkedIn Sales Navigator
• Strong command of the English language
• Experience in creating personalized outreach messaging and engaging high‑value prospects
• Strong interpersonal and communication skills with the ability to collaborate or partner with senior executives to understand their expertise and capture their voice as well as thought leadership style
• Experience with HubSpot preferred for lead entry and tracking
• Attention to detail and discretion as this role requires handling of sensitive communications and executive profiles
• Time management & organization as the role requires managing multiple executives’ profiles and outreach campaigns simultaneously
• Bachelor’s degree in Marketing, Communications or any relevant field is preferred