Head of Product Marketing (Core)

GoMining; Polska; Hybrid; PLN 300,000 - 520,000; Full time

Benefits offered by this job

Professional growth support

Remote or hybrid format with flexible/

Flexible hours across international 팀

30 days vacation equivalent

Job summary

GoMining is seeking an accomplished Head of Marketing - Core (Mining Products) to own the marketing strategy and commercial growth across our flagship products, including Digital Miners, hashrate upgrades, and the marketplace. You will lead a global team and partner with Product, Finance, Analytics, and executive leadership to drive user and revenue growth at scale.

In this strategic leadership role, you will shape positioning, launches, pricing, and cross-functional execution, aligning

Qualifications

• 8+ years of experience in Marketing, Growth, Product Marketing, or Go-to-Market roles.
• 3+ years leading marketing teams in a high-growth tech company.
• Proven experience building and executing global marketing strategies.

Responsibilities

• Define and execute GoMining's global marketing strategy.
• Own end-to-end go-to-market for product launches, pricing updates, and strategic initiatives.
• Lead commercial marketing funnel with Acquisition, CRM, Retention, Brand, and Product Marketing teams.
• Collaborate with Product, Finance, Analytics, and executives to drive growth and revenue.

Skills

Marketing strategy

Go-to-Market

Growth analytics

Cross-functional leadership

Pricing & CAC/LTV

Product marketing

Team leadership

Job description

As Head of Marketing - Core (Mining Products), you will own the marketing strategy and commercial growth of GoMining's flagship products. This includes our Digital Miners, hashrate upgrades, the marketplace, and the broader mining ecosystem — the products that generate the majority of the company's revenue and serve millions of users worldwide. You will define how these products are positioned, launched, and scaled globally, working closely with Product, Finance, Analytics, and executive leadership to drive sustainable user and revenue growth. This is a strategic leadership role with direct responsibility for product marketing, go-to-Market strategy, customer acquisition, retention, and commercial performance.

Responsibilities

Marketing Strategy & Leadership

• Define and execute GoMining's global marketing strategy
• Develop positioning, messaging, and value propositions across the product portfolio
• Build annual and quarterly marketing plans aligned with business objectives
• Prioritize markets, customer segments, and growth opportunities

Go-to-Market

• Own the end-to-end go-to-market strategy for product launches, new features, pricing updates, and strategic initiatives
• Coordinate launch execution across Product, Marketing, Design, Analytics, and Operations
• Ensure consistent messaging across all customer touchpoints

Growth & Commercial Performance

• Own the commercial marketing funnel together with Acquisition, CRM, Retention, Brand, and Product Marketing teams
• Continuously optimize CAC, LTV, conversion, retention, and revenue performance
• Work closely with Finance on pricing strategy, unit economics, and commercial planning
• Define KPIs and measure marketing effectiveness across all channels

Team Leadership

• Lead and develop a high-performing international marketing organization
• Align Performance Marketing, CRM, Brand, Content, SEO, Community, Partnerships, and Product Marketing around shared business goals
• Build scalable processes, planning, and execution frameworks
• Mentor marketing leaders and strengthen cross-functional collaboration

Market & Customer Insights

• Own customer segmentation, market research, and competitive positioning
• Identify new growth opportunities across regions and customer segments
• Use customer insights and analytics to continuously improve marketing performance

Requirements

• 8+ years of experience in Marketing, Growth, Product Marketing, or Go-to-Market roles
• 3+ years leading marketing teams in a high-growth technology company
• Proven experience building and executing global marketing strategies
• Strong commercial mindset with deep understanding of funnel economics, CAC, LTV, pricing, retention, and revenue growth
• Experience leading product launches and integrated marketing campaigns
• Experience managing cross-functional marketing organizations
• Strong analytical skills and data-driven decision-making
• Experience working closely with Product, Finance, and Executive Leadership

Nice to Have

• Experience in fintech, crypto, Web3, or digital financial products
• Experience scaling global B2C products with millions of users
• Experience with marketplaces, loyalty programs, subscription products, or investment platforms
• Experience launching products across multiple international markets

Benefits

• Professional growth: support for courses, conferences, and English learning (up to 100% coverage).
• Work-life fit: remote or hybrid format with flexible hours across international teams.
• Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year
• Recognition programs: structured performance reviews and team awards.
• Team culture: retreats in international locations (for example, company apartments in Cyprus)