Head of PPC (India)

24 Hours Group; Poland; Remote; PLN 180,000 - 280,000; Full time

Job summary

24 Hours Group is seeking a Head of PPC who will lead the PPC team, oversee Google AdWords accounts, and craft strategies to maximize ROI across campaigns.

You will mentor specialists, develop data-driven plans, monitor performance with metrics like CTR, CPC, CPA and ROI, and collaborate with cross‑functional teams to stay ahead of digital marketing trends.

Qualifications

• Proven experience as a PPC Manager for 3+ years.
• Strong knowledge of Google AdWords and PPC best practices.
• Ability to analyze data to drive decisions.
• Experience with analytics tools (Google Analytics, SEMrush).
• Bachelor's degree in Marketing or related field preferred.

Responsibilities

• Lead and mentor the PPC team.
• Oversee Google Ads accounts and optimize campaigns.
• Develop and implement PPC strategies to drive ROI.
• Monitor performance and report metrics (CTR, CPC, CPA, ROI).
• Conduct keyword research and ad testing.
• Manage budgets and resource allocation.
• Stay updated on industry trends and best practices.
• Collaborate with cross-functional teams.

Skills

Leadership

Team management

Analytical thinking

Excellent communication

Adaptability

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

AdWords Editor

SEMrush

Google Ads

Job description

As the Head of PPC, you will be responsible for leading our PPC team, managing Google AdWords accounts, and developing strategies to maximize ROI. You will work closely with other PPC specialists, ensuring best practices are followed and continuously improving campaign performance.

Key Responsibilities

1 . Lead and Manage PPC Team:

• Oversee and guide PPC specialists, ensuring effective management of Google AdWords accounts.
• Foster a collaborative and high-performance team environment.

2. Develop and Implement PPC Strategies:

• Create and execute comprehensive PPC strategies to drive traffic, conversions, and revenue.
• Continuously analyze and optimize campaigns to improve performance and ROI.

3. Account Management:

• Control and manage Google AdWords accounts of other specialists, providing direction and support.
• Monitor and report on account performance, identifying areas for improvement.

4. Keyword Research and Optimization :

• Conduct thorough keyword research to identify opportunities for campaign enhancement.
• Implement keyword strategies to maximize reach and relevance.

5. Ad Creation and Testing:

• Develop compelling ad copy and creatives that align with campaign goals.
• Conduct A/B testing to determine the most effective ads.

6. Budget Management:

• Allocate and manage PPC budgets effectively, ensuring optimal spend.
• Track and report on budget performance, making adjustments as needed.

7. Performance Analysis and Reporting:

• Utilize analytics tools to monitor campaign performance and generate actionable insights.
• Provide regular reports on key metrics, including CTR, CPC, CPA, and ROI.

8. Stay Up-to-Date with Industry Trends:

• Keep abreast of the latest trends and best practices in PPC and digital marketing.
• Implement innovative strategies to stay ahead of the competition.

10. Training and Development:

• Mentor and train PPC specialists to develop their skills and knowledge.
• Encourage continuous learning and professional development within the team.

Requirements

• Proven experience as a PPC Manager for 3+ years
• Expertise in managing Google AdWords accounts.
• Strong understanding of PPC best practices and optimization techniques.
• Excellent analytical skills and the ability to interpret data to drive decisions.
• Proficiency in using PPC and analytics tools (e.g., Google Analytics, AdWords Editor, SEMrush).
• Strong leadership and team management skills.
• Exceptional communication and interpersonal skills.
• Ability to work in a fast-paced, dynamic environment.
• Bachelor's degree in Marketing, Business, or a related field preferred.

Technical Requirements:

Minimum Technical Requirements

Power Backup

A reliable power backup that could sustain a minimum of 8 hours (full shift)

Examples: Generators// Solar Panels// Portable power inverters etc. (UPS is not enough)