Head of Brand Marketing (Incogni)

Surfshark; Warszawa; Hybrid; PLN 240,000 - 320,000; Full time

Job summary

A leading cybersecurity company in Poland is seeking a Head of Brand to elevate storytelling and top-of-funnel growth. You will oversee brand messaging, manage offline campaigns, and ensure performance ties to revenue. Ideal candidates will have proven experience in growing D2C brands with strong leadership skills. This role offers a gross salary between €5000-7000 per month and includes various employee benefits, like health and wellness programs and professional development opportunities.

Benefits

Growth and learning opportunities

Health and wellness benefits

Tools of your choice

Community and celebrations

Commuting compensation

Work-life balance

Premium Surfshark accounts

Qualifications

• Proven experience in e-commerce or SaaS B2C brand management.
• Track record of leading offline marketing campaigns supporting growth.
• Ability to create compelling narratives from complex ideas.

Responsibilities

• Own brand messaging and storytelling consistency across all channels.
• Lead large-scale brand marketing campaigns with measurable results.
• Manage PR and external communications to build trust.

Skills

Experience in growing digital products

Running offline marketing campaigns

Messaging and storytelling skills

Management of PR and social media

Performance mindset

Leadership skills

Scaling brand presence internationally

Job description

We’re looking for a Head of Brand to take our top‑of‑funnel growth and storytelling to the next level. This is not just a creative role — it’s about building a brand that drives measurable business impact in a subscription model. You’ll own our voice in the market, the way customers perceive us, and how our story connects across every channel.

If you want to:

• Shape our narrative - own our brand messaging, positioning, and storytelling, ensuring consistency across campaigns, PR, and customer communications;
• Run bold campaigns - lead large-scale brand marketing campaigns (TV, OOH, radio, co‑marketing) with a focus on both creativity and measurable ROAS;
• Drive awareness and trust - manage PR and external communications, positioning us as a trusted leader in privacy and security;
• Build our community - oversee social media strategy and online communities, creating meaningful engagement with our users;
• Measure what matters - tie brand initiatives to performance and revenue impact, not just awareness

And you can check off:

• Proven experience growing a digital product / e‑commerce orsubscription or SaaS B2C brand with measurable business results;
• A track record of running offline marketing campaigns (TV, OOH, sponsorships, brand activations);
• Strong skills in messaging, positioning, and storytelling - turning complex ideas into clear, compelling narratives;
• Nice to have: experience managing PR, social media, and community channels;
• A performance mindset: you love data as much as creativity and can show how brand translates into billings;
• Bring strong leadership skills to the table and know how to hire, grow, and manage top‑tier talent to deliver world‑class results;
• Proven experience managing and scaling brand presence across multiple international markets

Here’s the deal:

• Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
• Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts, a physical coach and a gym to regular mental health checks;
• Tools of your choice: choose technical equipment and the tools you need to do your best;
• Community and celebrations: get ready for long‑lasting traditions such as yearly workation, Friday get‑togethers, various team buildings and company celebrations;
• Convenient commuting: traveling from point A to point B can be a pain. That’s why, depending on your unique circumstances, we compensate part of your public transport costs;
• Work‑life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world;
• Premium Surfshark accounts: for you, your family, and friends;
• Gross salary: 5000‑7000 Eur/month for the Lithuanian market. It may vary depending on your skills, experience, or location.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.