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Map Labs is like Google Analytics for Google Maps.
Our Mission is to increase trust and transparency in digital marketing. We cut through marketing jargon by measuring success with first-party data from Google Business Profile insights. These metrics directly or indirectly correlate to revenue for businesses across various industries. By improving outcomes against these metrics, we provide tangible results that our clients can feel in the real world and prevent them from investing in ineffective marketing strategies and tactics.
Evan foundedMap Labs because he was frustrated with the state of SEO. Before 2015, he worked at a marketing agency and was always trying to explain his SEO work to his clients so he could justify their marketing spend. He couldn't. Trying to explain Google rankings was impossible. Only Google knows how the algorithm works, and rankings fluctuate from one day to the next. One day he’d report a ranking result to a client, and the following day the client would call to say the ranking was different. How was Evan - or any SEO marketer - supposed to demonstrate value for their customers?
In June 2014, Google launched "Google My Business" (the name at the time). GMB offered a different approach; they would give you hard data: how many visitors to your profile on Google Maps clicked the "Call" button; how many asked for directions; how many found your profile by typing in your company name into Google’s search engine and how many found you organically. Finally, data that mattered to a business because it had a correlation to revenue and helped our customers see the impact of marketing with Google.
This is a remote position.
Map Labs is looking for a Fullstack Application Developer . In this role, you’ll design, build, ship, and maintain the platform that allows marketing teams to optimize Google and Apple maps.
What you will be working on
Requirements & Skills