Employer Brand Manager

Surfshark; Warszawa; Hybrid; PLN 140,000 - 185,000; Full time

Benefits offered by this job

Health and wellness benefits

Hybrid work arrangement

Job summary

Surfshark is seeking a Senior Employer Brand Manager to own strategy, messaging, and execution for building the Surfshark Group's employer brand in Poland.

You will lead branding campaigns with cross-functional teams, manage projects end-to-end, and craft compelling narratives to attract top tech talent across Poland. The role emphasizes partnerships, events, and data-driven decision making.

Qualifications

• 3+ years in employer branding or related roles.
• Deep understanding of the Polish talent landscape.
• Strong strategic mindset with hands-on campaign leadership.
• Experience collaborating with HR, marketing, and executives.
• Excellent communication and presentation skills.
• Analytical mindset with data-driven decision making.
• Native Polish and professional English fluency.

Responsibilities

• Plan and lead employer branding campaigns from strategy to execution.
• Manage end-to-end employer branding projects with internal/external teams.
• Develop narratives and campaigns to strengthen the employer brand.
• Design and run events, conferences, and meetups.
• Identify and secure partnerships with local tech communities.
• Conduct research and analyze results to guide strategy.
• Plan budgets and allocate resources for initiatives.

Skills

Employer Branding

Talent Marketing

PR/Brand Communications

Job description

Surfshark is proud to be Lithuania’s second unicorn and one of fastest-growing European companies, recognized by the Financial Times 1000 2026 list. Now, we are ready to grow our team and presence in Poland as well.

We are looking for a Senior Employer Brand Manager to become a part of the team showcasing our global brands - Surfshark, Incogni, and HeyPolo. You will own the strategy, messaging, and execution to build employer brand awareness for the Surfshark Group.

Ready for a new challenge? Read on!

If you want to:

• Strategic Planning & Leadership: Plan and lead employer branding campaigns from strategy to execution, ensuring alignment with business, HR, Marketing, and other key stakeholders from Surfshark, Incogni, and HeyPolo;

• Project Management & Execution: Manage end-to-end employer branding projects, collaborating effectively with internal teams and external partners;

• Content & Campaign Development: Develop compelling narratives and creative campaigns in collaboration with internal and external teams to strengthen the employer brand;

• Events & Engagement: Design and execute employer brand initiatives at events, conferences and meetups to showcase company culture and opportunities;

• Partnerships & Sponsorships: Identify and secure high-value strategic partnerships with local tech communities, university groups, and industry associations in Poland;

• Research & Insights: Conduct research and analyze results to identify growth opportunities and guide employer branding strategy;

• Budget & Resource Management: Plan and manage budgets and resources to ensure efficient execution of employer branding initiatives.

And you can check off:

• Experience: 3+ years of experience Employer Branding, Talent Marketing, or PR/Brand Communications experience, ideally within tech, scale-up, or fast-growing international environments;

• Market Knowledge: Deep understanding of the Polish talent landscape, tech communities, candidate preferences, and media channels;

• Strategic & Hands-On: Strong strategic mindset with proven experience planning, developing, and leading employer branding campaigns from concept to delivery

• Collaboration: Experience collaborating with multiple stakeholders, including HR, marketing, and business leaders from different products;

• Ownership: Strong sense of ownership and accountability, exceptional communication and presentation skills;

• Analytical Mindset: Track record of setting clear metrics, conducting awareness surveys, and using data to optimize marketing campaigns;

• Language: Native-level fluency in Polish and professional fluency in English.

Here’s the deal:

• Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;

• Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts with a physical coach and sports card to health insurance and regular mental health checks;

• Tools of your choice: choose the technical equipment and tools you need to do your best work;

• Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;

• Convenient commuting: traveling from point A to point B in a city like Warsaw is quite a journey! That’s why we compensate your public transport costs;

• Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world;

• Premium Surfshark accounts: for you, your family, and friends;

• Gross salary: 12,5000-16,600 PLN/month. Although it may vary depending on your skills and experience.