Demand Marketing Manager, EMEA

Faria Education Group; Kraków; On-site; PLN 120,000 - 180,000; Full time

Job summary

A global educational technology firm is seeking a Demand Generation Marketing Manager in Kraków. The role involves developing and executing demand generation strategies, managing campaigns, and collaborating with cross-functional teams. Required skills include 5+ years of B2B marketing experience, proficiency in HubSpot, and strong copywriting abilities. Competitive salary, career development opportunities, and a friendly office atmosphere offered.

Benefits

Competitive salary

Healthcare coverage

Generous Annual leave

Wellbeing Resources

Learning opportunities

Friendly atmosphere

Equipment provision

Cozy office in Kraków

Qualifications

• 5+ years of B2B marketing experience, ideally in EdTech, SaaS, or related industries.
• Proven ability to drive demand generation and hit pipeline targets.
• Expertise in planning and executing campaigns that address customer needs.

Responsibilities

• Develop and implement demand generation strategies for Faria’s products across Europe and MEA.
• Collaborate with the Global Marketing team and report to the Global Head of Demand Generation.
• Measure and report on marketing performance to optimize ROI.

Skills

B2B marketing experience

Demand generation

HubSpot proficiency

Strong copywriting skills

Project management skills

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

HubSpot

Salesforce

Job description

Are you a passionate marketer with a strong background in demand generation? Do you want to make a meaningful impact on schools through innovative education technology? We are looking for a Demand Generation Marketing Manager to drive marketing initiatives for our SaaS product suite across EMEA.

In this role, you will own the demand generation strategy and execution in your region, covering the full revenue spectrum from demand generation to customer retention. You’ll craft go-to-market strategies, design and manage campaigns, oversee social media and events, and help position Faria as a distinctive name in the EdTech space. You’ll work closely with key stakeholders, including regional commercial leadership, product teams, sales, and customer success, while being part of the larger global marketing team.

Responsibilities

• Develop and implement go-to-market strategies to drive demand generation, customer retention, and cross-sell opportunities for Faria’s products across Europe and MEA.
• Collaborate with the Global Marketing team and report to the Global Head of Demand Generation to align strategies and plans.
• Partner with Product Marketing, Events and Brand & Community teams to localize product launches, events and other marketing efforts in your region through social media, blogs, videos, and other channels.
• Coordinate campaigns across social media, email, advertising and partnership initiatives using HubSpot.
• Manage a budget to support your initiatives and use a data-driven approach to tie spending decisions to expected impact.
• Align marketing strategies with our sales team to increase pipeline, enable effective outbound and support revenue growth.
• Measure and report on marketing performance, using insights to optimize ROI and improve lead quality.
• Deepen understanding of our platform, customer challenges, and global education trends to refine product positioning and marketing effectiveness.

Skills & Experience

• 5+ years of B2B marketing experience, ideally in EdTech, SaaS, or related industries.
• Proven ability to drive demand generation and hit pipeline targets, connecting marketing to revenue.
• Expertise in planning and executing campaigns that address customer needs.
• Proficiency in HubSpot and ability to use Salesforce to understand the impact of marketing and engage with our sales team.
• Strong copywriting and campaign creation skills.
• A BA in Marketing, Communications, or a related field is preferred.

Capabilities & Attributes

• Strong project management skills, with the ability to prioritize and manage multiple initiatives.
• Ability to translate customer insights and sales feedback into impactful marketing strategies.
• Quick learner with a strong understanding of international education trends and customer pain points.
• Excellent collaboration and matrix management skills, creating healthy relationships across marketing, sales and any other Faria team.
• A proactive, creative, and data-driven mindset with a focus on delivering results.

Success Metrics

• Marketing-source pipeline generated.
• Pipe-to-spend ratio.
• Excellent alignment between marketing and sales efforts.

All qualified applicants will receive consideration for employment without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality or sex. Faria operates a safer recruiting policy and the successful applicant may be required to complete an enhanced disclosure from the DBS and an Enhanced Check for Regulated Activity.

Please note: Due to a high volume of applicants, only shortlisted candidates will be contacted.

• Compensation - Competitive salary and opportunities for career development (B2B)
• Healthcare - Limit for Medical coverage by LuxMed
• Vacation - We support work/life balance and offer generous Annual leave and Public Holidays
• Wellbeing Resources - Faria encourages team members to lead healthy lifestyles and provides recurring monthly Health and Wellness benefits
• Learning - We encourage continued education, providing an online learning platform, unlimited book purchases, and diverse internal and external training programs.
• Team - Friendly atmosphere, group activities, and corporate events
• Equipment - MacBook Pro or another laptop of your specification, peripherals, and displays included
• Office - Small but cozy office in Krakow for your convenience

ABOUT FARIA EDUCATION GROUP

For over 15 years, Faria Education Group has deeply understood the needs of schools, leveraging extensive experience in education. Our dedication to reaching every learner and inspiring every educator has supported over 10,000 schools and 4 million students across 155 countries. We are committed to driving transformative experiences for learners, educators, and families globally.

Our integrated SaaS solutions suite supports all aspects of curriculum management (Atlas), teaching and learning (ManageBac), admissions (OpenApply), and school-to-home communications (SchoolsBuddy). With an unwavering commitment to innovation, our technology meets rigorous data protection and security standards, ensuring first-class training and support.

Through our innovative online schools (Pamoja and Wolsey Hall), we provide comprehensive educational experiences with IB Diploma and Cambridge online courses, delivering high-quality education to schools and homes worldwide.

Join us in our commitment to transforming education and empowering communities worldwide.

https://www.faria.org/careers