Demand Generation Specialist - TOFU Management

Vonage; Wrocław; On-site; PLN 120,000 - 180,000; Full time

Job summary

A cloud communications provider is seeking a Demand Generation Specialist in Wrocław, Poland. This role involves planning and optimizing top-of-funnel paid media campaigns across various channels. The ideal candidate will have 5-8 years of B2B demand generation experience, strong project management skills, and proficiency in tools such as Adobe Creative Cloud and LinkedIn Campaign Manager. The position offers competitive pay, benefits, and a collaborative environment.

Benefits

Unlimited discretionary time off

Tuition reimbursement

Career advancement opportunities

Qualifications

• 5–8 years of experience in B2B demand generation or paid media roles.
• Hands-on experience managing TOF paid media channels.
• Proven ability to manage vendor relationships.
• Strong experience with campaign execution and reporting.
• Data-driven mindset for campaign optimization.

Responsibilities

• Plan, execute, and optimize top-of-funnel paid media campaigns.
• Manage vendor relationships and partnerships.
• Ensure campaign quality across all setups.
• Monitor performance and optimize campaigns.
• Develop reporting and dashboards for campaign impact.

Skills

B2B demand generation

Paid media management

Campaign execution and analytics

Vendor relationship management

Project management

Communication skills

Tools

Adobe Creative/Experience Cloud

LinkedIn Campaign Manager

6sense

Tableau

Monday.com

Job description

Join Vonage and help us innovate cloud communications for businesses worldwide!

Why this role matters:

We are looking for a Demand Generation Specialist with deep expertise in top-of-funnel (TOF) paid media programs to drive awareness, engagement, and early-stage pipeline for our business. This role will own execution, reporting, and optimization across display, social, video, and other TOF paid channels, while managing relationships with external vendors and agency partners to ensure high-quality campaign delivery.

Key Responsibilities

• Plan, execute, and optimize top-of-funnel paid media campaigns
  • Display advertising (programmatic, retargeting, banner ads)
  • Social media paid campaigns (LinkedIn, Meta, X/Twitter, TikTok, etc.)
  • Video advertising (YouTube, connected TV)
  • Emerging TOF paid channels as appropriate
• Manage vendor relationships and partnerships, including briefing, onboarding, campaign setup, execution, and performance reviews.
• Ensure campaign quality and accuracy (QA) across all creative, targeting, tracking, and reporting setups.
• Monitor performance and optimize campaigns to improve reach, engagement, and cost per acquisition metrics.
• Develop reporting and dashboards to measure TOF campaign impact on awareness, engagement, and contribution to pipeline.
• Collaborate with campaigns, and demand gen teams to align TOF campaigns with overall account strategies and multi-touch buyer journeys.
• Support continuous improvement by testing new channels, tactics, and creative approaches to drive top-of-funnel results.

What you’ll bring

• 5–8 years of experience in B2B demand generation or paid media roles, in SaaS, UCaaS, or CCaaS industries.
• Hands‑on experience managing display, social, video, programmatic, and other TOF paid media channels.
• Proven ability to manage vendor relationships, including agencies and technology partners.
• Strong experience with campaign execution, QA, reporting, and analytics.
• Proficiency with Adobe (Creative/Experience Cloud), LinkedIn Campaign Manager, 6sense, Tableau, and Monday.com.
• Data‑driven mindset, comfortable optimizing campaigns based on performance metrics.
• Strong project management and organizational skills, with ability to execute multiple campaigns simultaneously.
• Excellent communication and collaboration skills across internal teams and external partners.

How you’ll benefit

In addition to providing exciting work, career advancement opportunities, and a collaborative work environment, Vonage provides competitive pay and benefits including unlimited discretionary time off and tuition reimbursement.

There’s no perfect candidate. You don't need all the preferred qualifications to make a valuable impact on our team. Our employees and customers come from diverse backgrounds, so if you're passionate about what you could achieve at Vonage, we'd love to hear from you.

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Who we are

Vonage is a global cloud communications leader. And your talent will further help brands - such as Airbnb, Viber, WhatsApp, and Snapchat - accelerate their digital transformation through our fully programmable-based unified communications, contact center solutions, and communications APIs. Ready to innovate? Then join us today.

Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location.