CRM Campaign Specialist

AirHelp; Kraków; On-site; PLN 120,000 - 180,000; Full time

Job summary

A travel technology company in Kraków is looking for a CRM Campaign Specialist to manage and enhance CRM campaigns across multiple channels. The ideal candidate will have over 3 years of experience in CRM or Email Marketing, strong analytical skills, and proficiency in leading automation platforms. The role emphasizes collaboration, innovation, and a culture of autonomy, with various development and health benefits offered.

Benefits

Comprehensive health insurance

Learning and development opportunities

Work-from-anywhere policy

Gym card access

Unlimited access to services

Qualifications

• 3+ years in CRM or Email Marketing roles.
• Proficient with email/SMS automation platforms.
• Strong data analysis and segmentation skills.

Responsibilities

• Plan and launch CRM campaigns across various digital channels.
• Use data for targeting and improve conversion rates.
• Coordinate with design and content teams for campaign execution.
• Monitor performance metrics and drive continuous improvements.

Skills

CRM campaign management

Email marketing

Analytical skills

Technical expertise

Project management

Tools

Iterable

HubSpot

Salesforce Marketing Cloud

Exponea

Braze

Job description

CRM Campaign Specialist

Department: Marketing

Employment Type: Full Time

Location: Kraków

Reporting To: Neus Giménez

Compensation: zł9,000 - zł12,000 / month

Description

Join AirHelp and help redesign how millions of travelers experience their journey.

We transform complex air passenger rights into clear, empowering communication, and you’ll play a key role in delivering meaningful, data‑driven experiences across email and digital messaging that build trust, drive conversion, and elevate the entire travel lifecycle.

We’re looking for someone who loves owning outcomes, testing ideas quickly, learning from data, and shaping campaigns that matter. If you’re energised by experimentation, thrive in fast‑moving environments, and enjoy collaborating with curious, international teammates, this role is for you.

What you’ll drive:

• Campaign Execution & Ownership: Take full responsibility for planning, producing, and launching CRM campaigns across email, WhatsApp, SMS, and other digital channels. Manage briefs, coordinate assets with design, content, and localisation teams, and ensure a flawlessly executed schedule – all increasingly powered by data and AI for speed and quality.
• Segmentation & Personalization: Shape targeting strategies that bring the right message to the right audience at the right moment. Use behavioural data, lifecycle triggers, and experimentation to boost relevance and conversion.
• Technical Setup & Quality Assurance: Build, configure, and QA templates to ensure accurate, error‑free delivery across devices. Set up automation workflows, schedule campaigns, verify rendering quality, and run post‑launch checks to maintain performance and compliance.
• Performance & Insights: Report on key metrics, identify opportunities, and propose continuous improvements. Use experimentation (A/B and multivariate) to lift open rates, click‑through rates, and conversion.
• Strategic Program Support: Contribute to lifecycle initiatives, including the Customer Referral Program and other CRM‑driven growth projects, providing both hands‑on execution and insight generation.

What you’ll achieve in your first 12 months:

• Acquisition: Own and scale assigned customer segments, delivering at least two conversion‑improving insights per quarter.
• Retention: Strengthen lifecycle engagement and database health, contributing to at least a 10% improvement in performance metrics.
• Experimentation: Launch a minimum of five data‑driven tests per year that deliver measurable gains in response or database growth.

What sets your apart:

• Experience: 3+ years of demonstrable experience in a CRM or Email Marketing focused role. You see CRM campaigns as opportunities to move up the specific database and campaign metrics.
• Technical Expertise: Proven, hands‑on experience working with enterprise‑level email and SMS automation platforms (e.g., Iterable, HubSpot, Salesforce Marketing Cloud (SFMC), Exponea, Braze, etc.).
• Analytical Skills: Strong understanding of CRM metrics, performance analysis, and how to apply data for testing, segmentation, and targeting strategies.
• Data & Compliance Knowledge: Solid understanding of customer databases, data flows, and adherence to data privacy regulations like GDPR.
• Technical Foundation: HTML/CSS for email template configuration and troubleshooting.
• Mindset: Highly organized, detail‑oriented, and agile with a proven ability to manage multiple projects and competing priorities effectively in a fast‑moving environment.

Why AirHelp

• Culture of Autonomy: No micromanagement, no politics. Just ambitious builders shaping the future of travel protection.
• Growth Investment: We actively invest in your growth through learning days, tailored development plans, mentorship, internal workshop, and language classes.
• Live well: Enjoy a comprehensive life and health insurance, private healthcare, wellbeing support via Mindgram, and flexible access to fitness with a gym card.
• Flexible Work: Enjoy two weeks a year of work‑from‑anywhere, plus flexible benefits tailored to your lifestyle.
• Stay Connected: From an annual travel allowance to team days and company‑wide events, we make sure you feel connected across borders.
• Tech You Need: You’ll get a MacBook and access to top‑tier tools from day one, ensuring you can deliver at your best.
• Extra Perk: Get unlimited, free access to AirHelp’s services – because we stand by what we build.