CRM Campaign Specialist

AirHelp; Gdańsk; On-site; PLN 120,000 - 180,000; Full time

Job summary

A travel technology company located in Gdańsk is seeking a CRM Campaign Specialist to manage and execute campaigns across email and digital channels. The ideal candidate will have over 3 years of experience in email marketing, strong analytical skills, and hands-on expertise with platforms like HubSpot and Salesforce Marketing Cloud. This role offers a monthly salary of zł9,000 - zł12,000 and includes flexible work options and comprehensive health benefits.

Benefits

Comprehensive health insurance

Flexible work-from-anywhere options

Learning and development support

Annual travel allowance

Qualifications

• 3+ years of CRM or Email Marketing experience.
• Hands-on experience with email/SMS automation platforms.
• Understanding of CRM metrics and performance analysis.

Responsibilities

• Own and scale assigned customer segments.
• Manage and launch CRM campaigns across various channels.
• Report on performance metrics and propose improvements.

Skills

CRM campaign management

Analytical skills

Email marketing

Segmentation strategies

Technical setup

Tools

HubSpot

Salesforce Marketing Cloud

Iterable

Job description

CRM Campaign Specialist

Department: Marketing

Employment Type: Full Time

Location: Gdańsk

Reporting To: Neus Giménez

Compensation: zł9,000 - zł12,000 / month

Description

Join AirHelp and help redesign how millions of travelers experience their journey. We transform complex air passenger rights into clear, empowering communication, and you’ll play a key role in delivering meaningful, data‑driven experiences across email and digital messaging that build trust, drive conversion, and elevate the entire travel lifecycle.

We’re looking for someone who loves owning outcomes, testing ideas quickly, learning from data, and shaping campaigns that matter. If you’re energised by experimentation, thrive in fast‑moving environments, and enjoy collaborating with curious, international teammates, this role is for you.

What you’ll drive:

• Campaign Execution & Ownership: Take full responsibility for planning, producing, and launching CRM campaigns across email, WhatsApp, SMS, and other digital channels. Manage briefs, coordinate assets with design, content, and localisation teams, and ensure a flawlessly executed schedule – all increasingly powered by data and AI for speed and quality.
• Segmentation & Personalization: Shape targeting strategies that bring the right message to the right audience at the right moment. Use behavioural data, lifecycle triggers, and experimentation to boost relevance and conversion.
• Technical Setup & Quality Assurance: Build, configure, and QA templates to ensure accurate, error‑free delivery across devices. Set up automation workflows, schedule campaigns, verify rendering quality, and run post‑launch checks to maintain performance and compliance.
• Performance & Insights: Report on key metrics, identify opportunities, and propose continuous improvements. Use experimentation (A/B and multivariate) to lift open rates, click‑through rates, and conversion.
• Strategic Program Support: Contribute to lifecycle initiatives, including the Customer Referral Program and other CRM‑driven growth projects, providing both hands‑on execution and insight generation.

What you’ll achieve in your first 12 months:

• Acquisition: Own and scale assigned customer segments, delivering at least two conversion‑improving insights per quarter.
• Retention: Strengthen lifecycle engagement and database health, contributing to at least a 10% improvement in performance metrics.
• Experimentation: Launch a minimum of five data‑driven tests per year that deliver measurable gains in response or database growth.

What sets you apart:

• Experience: 3+ years of demonstrable experience in a CRM or Email Marketing focused role. You see CRM campaigns as opportunities to move up the specific database and campaign metrics.
• Technical Expertise: Proven, hands‑on experience working with enterprise‑level email and SMS automation platforms (e.g., Iterable, HubSpot, Salesforce Marketing Cloud, Exponea, Braze, etc.).
• Analytical Skills: Strong understanding of CRM metrics, performance analysis, and how to apply data for testing, segmentation, and targeting strategies.
• Data & Compliance Knowledge: Solid understanding of customer databases, data flows, and adherence to data privacy regulations like GDPR.
• Technical Foundation: HTML/CSS for email template configuration and troubleshooting.
• Mindset: Highly organized, detail‑oriented, and agile with a proven ability to manage multiple projects and competing priorities effectively in a fast‑moving environment.

Why AirHelp

• Culture of Autonomy: No micromanagement, no politics. Just ambitious builders shaping the future of travel protection.
• Growth Investment: We actively invest in your growth through learning days, tailored development plans, mentorship, internal workshops, and language classes.
• Live well: Enjoy a comprehensive life and health insurance, private healthcare, wellbeing support via Mindgram, and flexible access to fitness with a gym card.
• Flexible Work: Enjoy two weeks a year of work‑from‑anywhere, plus flexible benefits tailored to your lifestyle.
• Stay Connected: From an annual travel allowance to team days and company‑wide events, we make sure you feel connected across borders.
• Tech You Need: You’ll get a MacBook and access to top‑tier tools from day one, ensuring you can deliver at your best.
• Extra Perk: Get unlimited, free access to AirHelp’s services – because we stand by what we build.