Copywriter (ATL Projects)

VML; Warszawa; Hybrid; PLN 40,000 - 50,000; Full time

Job summary

A leading creative agency in Poland is seeking a Copywriter to join their dynamic team. The role involves creating innovative ATL campaign copy, collaborating closely with Art Directors, and participating in client communications. Ideal candidates should have 2-5 years of agency experience, a strong command of Polish and English, and a flair for creative storytelling. Opportunities for growth and a supportive culture await at this innovative agency that values ideas and diversity.

Benefits

Growth and development opportunities

Flexible working hours

Health and wellness programs

Inclusive company culture

Access to online courses and certifications

Qualifications

• 2-5 years of experience as a Copywriter.
• Strong writing skills and creativity.
• Ability to adjust tone for different audiences.
• Good communication skills to collaborate.
• Fluent Polish and at least B2 English.

Responsibilities

• Create engaging copy for ATL campaigns.
• Collaborate with Art Directors and team members.
• Participate in client meetings for project clarity.
• Revise campaigns based on client feedback.
• Stay updated on digital and social media trends.

Skills

Creative thinking

Writing skills

Communication skills

Flexibility in tone

Digital and social media awareness

Storytelling ability

Education

Experience as a Copywriter in an agency

Job description

Who We Are:

At VML, we are a beacon of innovation and growth in an ever‑evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end‑to‑end solutions that result in revolutionary work.

Your role in a nutshell

Ready to unleash your creativity? Join VML as a Copywriter and become an integral part of a dynamic team working on bold, innovative ATL campaigns. You'll dive deep into brand stories, creating captivating copy that resonates with diverse audiences. Collaborating with Art Directors and creative experts, you'll bring fresh ideas to life. We’re looking for someone with agency experience who thrives in a fast‑paced environment and loves evolving creatively. If you have a passion for storytelling and digital trends, we want to hear from you! At VML, you’ll enjoy opportunities for growth, flexible working, and a supportive, inclusive culture. Apply now and help shape the future of creative ATL campaigns!

We welcome applications from both Copywriter and Art Director duos, as well as individuals working solo.

✨Details:

• Location: Hybrid model – 2 days per week in our Warsaw office, with the option to work remotely on other days
• Reporting Line: Creative Director
• Close Collaboration: Creative Team, Production Team, Strategy Team

Your scope & impact:

• Coming up with fresh, creative campaign ideas based on client briefs, and shaping your approach to fit their goals.
• Writing copy and creating concepts for presentations (in PowerPoint or Keynote) to showcase our big ideas to clients.
• Jumping into client meetings, making sure everyone's on the same page and that the campaign vision is clear.
• Making tweaks and revisions based on client feedback to keep everything aligned with the project's original objectives.
• Collaborating on digital and social media content, always keeping up with the latest trends and best practices.

Skills and experience required to be successful in this role include:

• 2‑5 years of experience as a Copywriter in an agency setting.
• A strong knack for creative thinking and top‑notch writing skills.
• Flexibility to adjust tone and style to fit different audiences and platforms.
• Solid communication skills to pitch ideas and work closely with designers and other team members.
• A passion for digital and social media, always staying up to date with what's new in the industry.
• The ability to tell compelling stories and present your ideas in a way that captivates and engages.
• Fluent Polish and a good grasp of English (B2 level or higher).

✨Our offer:

• Endless Growth & Development Opportunities – You will have the chance to work on cutting‑edge, innovative projects with continuous support through mentorship, internal sessions, and personalized learning pathways via our e‑learning platform. Our Thrive Career Growth Program is designed to help you set clear career goals and achieve them‑whether you're developing locally in Poland or exploring global opportunities. We also offer a Leadership Academy to nurture future leaders and build long‑term success for every employee.
• Stay Ahead with Cutting‑Edge Learning – Through our partnership with Coursera, you’ll have access to over 400 courses and certifications in Data and AI. This ensures you not only expand your skills but also stay at the forefront of a rapidly evolving industry.
• Work‑Life Balance Matters – We understand the importance of balance in life, which is why we offer flexible working hours and the option to work remotely or in a hybrid model. We also encourage taking regular time off to recharge, ensuring that you maintain both your productivity and well‑being.
• Well‑Being at the Forefront – Your well‑being is our priority. With access to Medicover, Multisport, and our mental health resources, including employee assistance programs and wellness initiatives, we ensure you’re supported both mentally and physically.
• Inclusive & Celebratory Culture – We celebrate diversity and inclusivity at VMLY&R. Through employee resource groups and various initiatives, we create a culture where every voice is heard and valued. We also love to celebrate successes together, whether it’s through VML Days, Foundation Days, or marking our collective achievements.
• Global Reach with Local Impact – Be part of a global network while making a meaningful difference locally. Our international presence connects you to exciting collaborations and learning opportunities worldwide. You’ll also have access to a variety of activities with the WPP Campus, including yoga sessions, group runs, and more, creating a vibrant, active community.

Here what comes next:

You are reading this ad and you feel like it could be a great fit for you, we encourage you to apply.

• If your profile matches our position, Magdalena (Talent & Culture Partner) will contact you to arrange a phone interview.
• We will let you know if we would like to invite you for a follow up interview with the hiring manager, either online or in person.
• We will offer you feedback after every step‑in recruitment process.

Our culture:

We’re all about building real relationships. No superficial connections here—just genuine interactions that matter. We’re innovators at heart, always pushing boundaries and challenging the status quo. We embrace the journey of trying, winning, failing, and trying again. We face every situation, even the tough ones, with a can‑do attitude and a smile. Optimism is our guide to finding the best solutions. We’re inclusive and welcoming. We care that everyone feels valued and included at VML, no matter their background or beliefs.

# ConnectingMeaningfully, # InspiringCreatively, # ApproachingPositively, # IncludingPurposely

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Legal & Privacy Information

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