Consumer Promotion Manager

The British American Tobacco Group; Warszawa; On-site; PLN 120,000 - 180,000; Full time

Job summary

A leading global tobacco company in Warsaw is seeking a Consumer Promotion Manager to develop and manage promotional strategies aligned with its brand objectives. The role requires at least 6 years' experience in Marketing and a strong analytical approach. You will collaborate with various departments, manage budgets, and track promotional effectiveness, while fostering a consumer-centric culture. This position offers significant career advancement opportunities and a market-leading performance bonus.

Benefits

Market leading annual performance bonus

Diverse health plans

Initiatives for work-life balance

Flexible holiday plan

Qualifications

• At least 6 years of experience in Marketing/Trade Marketing or Revenue Growth Management.
• Strong understanding of key marketing principles.
• Proficiency in spoken and written English, Polish is beneficial.

Responsibilities

• Manage the Team to build holistic promotional strategy and tactics.
• Give insight based recommendations on promotional mechanics.
• Track promo effectiveness and manage promotional budget.

Skills

Analytical thinking

Data driven problem solving

Effective communication

Stakeholder management

Planning skills

Excel skills

PowerPoint skills

Consumer-centric approach

Education

University degree in Marketing

Job description

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

British American Tobacco Poland has an exciting opportunity for a Consumer Promotion Manager in Warsaw

We are seeking a dedicated and experienced Consumer Promotion Manager to join our Consumer Experience team in the Marketing Department. At British American Tobacco, you will lead the Consumer Promotion Team aiming to build, implement and evaluate a comprehensive promotional strategy for categories and brands, aligned with overall company strategy, categories and channels specifics, consumer and brands KPIs. In close partnership across the company you will have significant impact in driving future performance of our brands and building a Smokeless World.

Your key responsibilities will include:

• Manage the Team to build holistic promotional strategy and tactics for categories/brands, aligned with consumer needs and channel strategies.
• Give insight based recommendations on promotional mechanics’ development for highest efficiency and in line with brand/project KPIs.
• Create and manage promotional calendar for all brands and channels (offline & online).
• Lead on‑time implementation & execution of the promotional activities with channel owners and be responsible for commercial brand targets delivery.
• Track promo effectiveness and manage promotional budget across brands.
• Present recommendations and promotional plans to Senior Stakeholders.
• Close collaboration with Consumer & Business Insights, RGM, Trade, Legal, Finance, Digital and other Activation departments.

What are we looking for?

• University degree, preferably in Marketing
• At least 6 years of experience working in Marketing/Trade Marketing or Revenue Growth Management
• Analytical thinking and data driven problem solving approach.
• A strong understanding of key marketing principles: consumer needs & journey, strategy & activation touchpoints.
• A consumer‑centric approach in building activities and making recommendations.
• An effective communicator and presenter across a diverse audience base including Senior Management.
• Senior Stakeholder management skills
• Resilience and adaptability, with an ability to work in a fast‑paced highly regulated environment.
• Ability to maintain focus on several projects at the same time and effective planning skills.
• Excellent Excel and PowerPoint skills
• Proficiency in spoken and written English, Polish language would be beneficial

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work‑life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You’ll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions. Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio‑economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.