AI-Driven B2B Marketing Architect

Appunite; Poznań; A distancia; PLN 190.000 - 223.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote-first culture

Ownership of marketing area

AI-powered engine

Descripción de la vacante

Appunite is seeking a seasoned B2B marketing leader to own the company’s entire marketing engine for long, high-value engagements. You will craft content, ABM programs, SEO strategies, and multi-channel campaigns using the Engine, CRM, CMS and analytics to shape strategy and measure pipeline value.

The role is remote-first with ownership of the marketing function and collaboration with the Head of Growth. A data-driven, judgment-led approach is expected to drive quarterly plans and measurable

Formación

• Around 5 years in B2B marketing with long sales cycles - ideally at a software house, IT services or consulting firm.
• You've turned an existing ICP, value proposition and messaging into a content and channel plan that actually worked.
• At least a year running a content program - you can tell whether a draft holds up for a B2B buyer and whether it ships or needs a rewrite.
• You've run an ABM program end to end, together with sales.
• You understand SEO and search/LinkedIn campaigns. Campaigns run from the Engine.

Responsabilidades

• Build the quarterly marketing plan with sales - topics, channels, campaigns, events and goals - and adjust it based on results.
• Design and run the ABM program with sales, passing interest signals from target accounts.
• Produce case studies and marketing and sales content with the Engine, and publish it regularly for the company, the board and our experts.
• Run paid campaigns and SEO with the Engine.
• Organize webinars and offline meetups.
• Analyze channel data, feed it into the CRM and report monthly and quarterly results.
• Turn what sales hears from clients into content topics and keep the Engine's knowledge up to date.

Conocimientos

B2B marketing

ABM program

Content planning

SEO

Campaign management

Data analysis

Herramientas

CRM systems

AI tools

Analytics platforms

Descripción del empleo

Appunite is seeking a seasoned B2B marketing leader to own the company’s entire marketing engine for long, high-value engagements. You will craft content, ABM programs, SEO strategies, and multi-channel campaigns using the Engine, CRM, CMS and analytics to shape strategy and measure pipeline value.

The role is remote-first with ownership of the marketing function and collaboration with the Head of Growth. A data-driven, judgment-led approach is expected to drive quarterly plans and measurable