Web Content Writer

BizScale Group; Lahore; In loco; PKR 900.000 - 1.500.000; Tempo pieno

Descrizione del lavoro

BizScale Group in Lahore, Pakistan, seeks a reliable content writer who can turn keyword lists and client notes into optimized blogs and service pages for 30+ US businesses across trades from roofers to painters.

You will study search results, analyze competitors, and incorporate pricing, permits, and local details to create accurate, high-ranking pages that convert visitors into calls.

Competenze

• At least one year of experience writing both blog posts and website pages.
• US English reads like a native with American spelling, contractions, and natural tone.
• On-page SEO skills: search intent, keyword placement, headings, meta tags, internal linking.
• The research habit: you know sources for figures like costs and timelines.
• You can manage multiple clients without mixing up numbers.
• Bachelor's degree in English, Mass Communication, Journalism, Marketing or related field.

Mansioni

• Write service, city, and home pages that sell without sounding brochure-y.
• Create on-site blogs: cost guides, how-to posts, repair-or-replace pieces, seasonal content.
• Craft meta titles, meta descriptions, FAQs and internal links for everything you write.
• Study results, competitors, and local data to ensure accuracy for each city.
• Work from briefs and keyword sheets; apply feedback quickly and precisely.

Conoscenze

Blog writing

Website pages

US English

On-page SEO

Research

Client management

Formazione

Bachelor's degree in English, Mass Communication, Journalism, Marketing or a related field

Descrizione del lavoro

Company Description

BizScale writes content for 30+ US local service businesses: roofers, locksmiths, junk removal crews, tree services, painters, and general contractors, from Houston to Boston. We need a writer who can take a keyword list and a client's rough notes and turn them into blogs and web pages that rank on Google, get picked up in AI search answers, and bring in calls.

Schedules:

Full time, on-site at our office in Johar Town, Lahore. Monday to Friday: 3 PM to 12 AM.

Role Description

• Service pages, city and location pages, and home pages that sell without reading like a brochure
• On site blogs for client websites: cost guides, how-to posts, repair-or-replace breakdowns, seasonal pieces like what a Kansas freeze does to a home's pipes
• Meta titles, meta descriptions, FAQs and internal links for everything you write
• Most of the work happens before the first sentence. You'll study the search results, pull apart competitor pages, check People Also Ask, and look up local prices, permit rules, and weather so each page says something true about that trade in that city. If you could swap one city name for another and the page would still make sense, it isn't finished.
• You'll work from briefs and keyword sheets, place keywords where they belong, and turn feedback around fast. Some weeks that means a roofing cost guide on Monday and five locksmith city pages by Thursday.

Qualifications

• At least one year of experience writing both blog posts and website pages. Your portfolio should show both.
• US English that reads like a native wrote it: American spelling, plain words, contractions, no textbook stiffness.
• A working grip on on-page SEO, including search intent, keyword placement, heading structure, meta tags, and internal linking.
• The research habit. When you write that a water heater swap costs $1,200 to $3,500, you know where that number came from.
• Thick enough skin for red ink. Rewrites are normal here, and they're the fastest way a good writer gets sharp.
• The ability to juggle several clients in one week without mixing up a locksmith's phone number with a painter's.
• A bachelor's degree in English, Mass Communication, Journalism, Marketing or a related field.

Nice to have

• You've written for US home services before (roofing, HVAC, plumbing, landscaping, cleaning)
• Hands-on time with Ahrefs, Semrush, Surfer or Google Search Console
• You know how Google's AI Overviews pick which pages to cite, and you write answer-first because of it
• Google Business Profile posts and descriptions

What you will get

• A portfolio most writers in Lahore can't build: live pages for 30+ US businesses across a dozen trades, with rankings you can point to in an interview five years from now.
• You'll also go through our in-house SEO writing training and work directly with the content lead on every draft until you don't need to.