User Experience Researcher

Systems Limited; Punjab; On-site; PKR 1,200,000 - 1,800,000; Full time

Job summary

A leading technology company in Pakistan is seeking a UX Researcher to drive user research and insights synthesis for App/Web convergence. This role focuses on enhancing user experience through data analysis and collaboration with cross-functional teams. The ideal candidate has 4-6 years of experience in UX research, a related degree, and proficiency with research tools like Hotjar and Google Analytics. This position offers opportunities to impact design decisions significantly.

Qualifications

• 4–6 years of professional experience in UX research, usability testing, or user insights.
• Strong command of qualitative and quantitative research methodologies.
• Experience working in agile, cross-functional product teams.

Responsibilities

• Define and execute research objectives in collaboration with stakeholders.
• Identify key user segments and select appropriate research methods.
• Conduct qualitative and quantitative research across App/Web touchpoints.
• Analyze behavioral data to uncover actionable insights.
• Lead user testing sessions for prototypes and capture user feedback.

Skills

User research

Usability testing

Qualitative research methodologies

Quantitative research methodologies

Communication skills

Analytical skills

Education

Bachelor’s or Master’s degree in HCI, Psychology, Design

Tools

Hotjar

Maze

Optimal Workshop

Google Analytics

Job description

We are looking for a UX Researcher to lead user research, insights synthesis, and experience validation for App/Web convergence. The role focuses on driving design and product decisions through a deep understanding of user behavior, data, and cultural context. You will collaborate with cross-functional teams to uncover insights, test hypotheses, and enhance the overall user experience across digital touchpoints.

Responsibilities

• Define and execute research objectives in collaboration with stakeholders to support the convergence roadmap.
• Identify key user segments and select appropriate research methods, including interviews, surveys, usability tests, and field studies.
• Conduct qualitative and quantitative research across App/Web touchpoints, creating personas, empathy maps, and affinity maps.
• Analyze behavioral data (click-paths, drop-offs, conversions) to uncover actionable insights and opportunities for improvement.
• Generate “How-Might-We” statements and present findings through visual summaries, reports, and storytelling decks.
• Lead user testing sessions for low- and high-fidelity prototypes, capturing user sentiment, feedback, and task success metrics.
• Recommend UX improvements to enhance consistency, usability, and engagement across digital platforms.
• Collaborate closely with Product Managers, Scrum Masters, and Designers throughout agile sprints to validate design hypotheses before and after product launches.
• Contribute to the organization’s design system documentation and ensure that research insights inform ongoing design and development efforts.
• Deliver high-quality research outputs, including research plans, discussion guides, usability reports, personas, journey insights, and UX recommendation decks.

Requirements

• Bachelor’s or Master’s degree in Human-Computer Interaction (HCI), Psychology, Design, or a related field.
• 4–6 years of professional experience in UX research, usability testing, or user insights.
• Strong command of qualitative and quantitative research methodologies.
• Proficiency with research and analytics tools such as Hotjar, Maze, Optimal Workshop, or Google Analytics.
• Exceptional communication and storytelling skills to present insights clearly and persuasively.
• Experience working in agile, cross-functional product teams.
• Proven ability to turn complex data into actionable recommendations that improve user experience.