Sr. Digital Marketing Executive

Creative Chaos; Pakistan; On-site; PKR 2,000,000 - 2,750,000; Full time

Job summary

A digital marketing agency is seeking a Senior Digital Marketing Executive to lead the development and execution of marketing strategies. The ideal candidate will have 3–5 years of experience in digital marketing within tech or SaaS environments, expertise in managing campaigns across platforms, and strong analytical skills to drive ROI. This role offers the opportunity to work in a dynamic environment and drive brand awareness and engagement.

Qualifications

• 3–5 years of proven experience in digital marketing, ideally within tech or SaaS environments.
• Expertise in managing digital marketing budgets and optimizing performance.
• Analytical mindset capable of translating data into actionable insights.

Responsibilities

• Plan and optimize multi-channel digital marketing campaigns across various media.
• Manage and scale paid media campaigns focusing on ROI.
• Collaborate with teams to create performance-driven campaign assets.

Skills

Digital marketing strategy

SEO

SEM

Social media strategy

Communication

Project management

Analytical skills

Education

Bachelor's degree in Marketing or related field

Master's degree (preferred)

Tools

Google Ads

Meta Ads

HubSpot

Mailchimp

Google Analytics

Job description

Job Summary

As a Senior Digital Marketing Executive at Creative Chaos, you will lead the development and execution of digital marketing strategies that drive brand awareness, engagement, and conversions.

Key Responsibilities

• Plan, execute, and optimize multi-channel digital marketing campaigns across paid, owned, and earned media.
• Oversee social media strategy and content calendars for LinkedIn, Instagram, X, and YouTube to build community engagement and brand visibility.
• Manage and scale paid media campaigns (Google Ads, Meta Ads, LinkedIn Ads) with a focus on ROI and lead generation.
• Collaborate with the content, design, and product teams to create campaign assets, landing pages, and performance-driven creatives.
• Implement and monitor SEO and SEM strategies to improve search visibility and organic traffic.
• Execute and optimize email marketing workflows for audience engagement, retention, and nurturing.
• Track and analyze campaign data using tools like Google Analytics, HubSpot, and Meta Business Suite, providing actionable insights for improvement.
• Support event and partnership marketing initiatives through digital promotions and performance tracking.
• Stay updated with emerging trends, tools, and best practices in digital marketing to drive innovation.

Qualifications

• Bachelor’s degree in Marketing, Media Sciences, Communications, or a related field (Master’s is a plus).
• 3–5 years of proven experience in digital marketing, ideally within tech, SaaS, or startup-focused environments.
• Expertise in Google Ads, Meta Ads, LinkedIn Campaign Manager, and marketing automation platforms (HubSpot, Mailchimp, etc.).
• Strong command of SEO, SEM, social media strategy, and performance analytics.
• Experience managing digital marketing budgets and optimizing campaigns for performance.
• Excellent communication and project management skills.
• Analytical mindset with the ability to translate data into insights and actions.
• Experience in ecosystem or community-based marketing will be an advantage.
• Experience in B2B marketing is preferred.