Social Media Manager / Campaign Specialist - Onsite

Madni Paper Mart; Lahore; On-site; PKR 350,000 - 1,400,000; Full time

Job summary

A leading marketing agency in Lahore is seeking a Social Media Marketing Manager / Campaign Specialist to develop and manage social media strategies across multiple platforms. The ideal candidate will have a minimum of 3 years of experience in social media marketing, strong analytical skills, and be proficient in tools like Meta Ads Manager and Google Ads. This role includes competitive benefits like incentive bonuses, and a dynamic working environment.

Benefits

Incentive Bonus

Leaves

Sports and Entertainment

Qualifications

• Minimum 3 years of experience in social media marketing and campaign management.
• Strong knowledge of Meta Ads Manager and Google Ads.
• Exceptional communication, time-management, and multitasking skills.

Responsibilities

• Develop, execute, and manage comprehensive social media strategies.
• Plan, create, and optimize paid ad campaigns across various platforms.
• Monitor and report on campaign performance using analytics tools.

Skills

Social media marketing

Campaign management

Analytics tools

Budget management

Time-management

Tools

Meta Ads Manager

Google Ads

Social media scheduling tools

Job description

Job Description

About Us

We are a results-driven Social Media Marketing & Management agency that helps brands grow, engage, and convert their audiences online. Our team is passionate about creating impactful strategies, managing high-performing campaigns, and building strong brand identities across all major platforms.

We’re looking for a Social Media Marketing Manager / Campaign Specialist who is both strategic and execution-focused — someone who understands the nuances of digital trends, paid campaigns, content strategies, and analytics.

Role Overview

As the Social Media Marketing Manager / Campaign Specialist, you will be responsible for managing client accounts, planning and executing organic and paid social media campaigns, and ensuring strong performance and client satisfaction. You will lead the charge in turning brand goals into actionable and measurable strategies.

Key Responsibilities

• Develop, execute, and manage comprehensive social media strategies for multiple clients across platforms (Facebook, Instagram, LinkedIn, TikTok, X, etc.).
• Plan, create, and optimize paid ad campaigns (Facebook/Meta Ads, Instagram Ads, Google Ads, LinkedIn Ads, etc.).
• Collaborate with graphic designers, content writers, and video editors to produce high-quality content and campaign assets.
• Monitor and report on campaign performance using analytics tools (Meta Ads Manager, Google Analytics, etc.), making data-driven adjustments.
• Manage client communications, meetings, and performance updates professionally and proactively.
• Stay updated on the latest social media trends, tools, algorithms, and advertising best practices.
• Perform competitor research, audience analysis, and market insights to inform campaign direction.

Requirements

• Minimum 3 years of experience in social media marketing and campaign management, preferably in an agency environment.
• Strong knowledge of Meta Ads Manager, Google Ads, and social media scheduling/analytics tools.
• Experience in budget management, funnel building, and ad performance optimization.
• Exceptional communication, time-management, and multitasking skills.
• Proven ability to manage multiple brands or accounts simultaneously.

Bonus Skills (Nice-to-Have)

• Meta Blueprint or Google Ads Certification
• Experience with TikTok Ads and YouTube Ads
• Basic understanding of SEO and email marketing
• Creative copywriting skills
• CRM or automation tool experience (e.g., HubSpot, Mailchimp)

Job Rewards and Benefits

Incentive Bonus, Leaves, Sports and Entertainment