Social Media Manager

HR WAYS; Lahore; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A leading marketing platform is seeking a Social Media Manager in Lahore. The role involves managing brand social media, creating content with Canva, and engaging with the audience. Ideal candidates should have 3-5 years of in-house experience and strong communication skills. This position offers a hybrid work model.

Benefits

Market competitive salary

Hybrid work model

Qualifications

• 3-5 years of experience in social media management.
• Strong knowledge of Instagram and Facebook.
• Proficiency in Canva for content creation.
• Excellent written and communication skills in English.
• Ability to analyze social media performance.

Responsibilities

• Manage and grow social media channels.
• Develop a monthly content calendar.
• Create visually appealing content using Canva.
• Engage with the audience by replying to comments.
• Track and report on social media performance.

Skills

Social media management

Content creation

Knowledge of Instagram

Knowledge of Facebook

Writing skills

Analytical skills

Creativity

Time management

Tools

Canva

Social media scheduling tools

Job description

Social Media Manager- Onsite (Lahore)

Company Overview:

The largest Product Marketing Platform.

Job Summary:

We are looking for a Social Media Manager to take full ownership of our brands social presence from strategy to execution. This is an in-house role where you’ll plan, create, and manage content across major platforms to grow brand awareness, engagement, and community.

Key Responsibilities:

• Manage and grow the company’s social media channels (Instagram and Facebook to start and later will include other platforms as required).
• Develop and maintain a monthly content calendar that outlines planned posts, campaigns, and themes.
• Create visually appealing content using Canva (graphics, carousels, short videos, reels, stories).
• Write engaging captions and social copy that align with our brand voice.
• Schedule and publish content consistently across platforms.
• Monitor and engage with our audience by replying to comments, DMs, and mentions.
• Track, analyze, and report on social media performance with actionable insights.
• Stay updated on the latest social media trends, algorithms, and best practices.
• Suggest creative ideas such as contests, collaborations, and influencer partnerships to boost engagement.
• Occasionally work with influencers and manage collaborations.
• Maintain and update company social media guidelines, templates, and processes.

Requirements:

• 3-5 years of hands‑on experience in social media management (preferably managing a brand in‑house).
• Strong knowledge of major social platforms: Instagram, Facebook, (TikTok is a plus).
• Proficiency in Canva for content creation (mandatory).
• Excellent written and communication skills in English.
• Understanding of social media ads and geo‑targeting techniques.
• Familiarity with analytics and reporting tools for social media performance.
• A creative eye for design and strong attention to detail.
• Highly organized, proactive, and able to manage multiple deadlines independently.
• Good understanding of overall digital marketing principles.

Nice-to-Have Skills:

• Experience with social media scheduling tools (Buffer, Later, Hootsuite, etc.).
• Basic video editing skills for reels and short‑form videos.
• Knowledge of influencer marketing strategies.

Other Details:

Experience: 3+ years in SMM

Location: Model Town - Lahore

Salary: Market Competitive

Timings: 10 am to 7pm - Mon to Fri (Hybrid)