Social Media Manager

WaqarTech Limited; Karachi Division; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A technology company is seeking a Social Media Specialist to enhance customer engagement and website traffic through strategic social media marketing. Responsibilities include building and executing social media strategies, generating content, and collaborating with departments to manage reputation. The ideal candidate has a degree in Communications or related fields and proven experience in social media marketing.

Qualifications

• Proven working experience in social media or related field.
• Excellent consulting, writing, presentation and communication skills.
• Demonstrable social networking experience and social analytics tools knowledge.
• Knowledge of online marketing and understanding of major marketing channels.
• Fluency in English.

Responsibilities

• Build and execute social media strategy through competitive research and audience identification.
• Generate and share daily content to encourage community engagement.
• Optimize company pages for visibility of social content.
• Create editorial calendars and syndication schedules.
• Collaborate with other departments to manage reputation and coordinate actions.

Skills

Social media marketing

Communication

Content creation

Analytical skills

Education

BS in Communications, Marketing, Business, New Media or Public Relations

Job description

We are looking for a Social Media Specialist to attract and interact with targeted virtual communities and networks users.

The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing road-map.

Responsibilities:

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Create editorial calendars and syndication schedules
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

Requirements & Skills

• Proven working experience in social media or related field
• Excellent consulting, writing, presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Knowledge of online marketing and good understanding of major marketing channels
• Fluency in English
• BS in Communications, Marketing, Business, New Media or Public Relations