Social Media Manager

AlgoraDigital; Islamabad Capital Territory; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A digital marketing agency in Islamabad is seeking a creative Social Media Manager to enhance its online presence. The ideal candidate will be responsible for crafting engaging content across social platforms, executing strategies to grow engagement, and analyzing performance metrics. With a minimum of 2 years of experience in social media management, strong analytical skills, and a passion for storytelling, this role offers an exciting opportunity to build brand awareness and drive conversions.

Qualifications

• Proven experience as a Social Media Manager with at least 2 years preferred.
• Strong understanding of social media algorithms and trends.
• Excellent written communication skills.

Responsibilities

• Develop and execute social media strategies across various platforms.
• Create engaging content and manage daily posting schedules.
• Analyze performance metrics and generate actionable reports.

Skills

Social media strategy development

Content creation

Analytics and reporting

Audience engagement

Social media trends knowledge

Tools

Buffer

Hootsuite

Canva

Adobe Creative Suite

Job description

Job Description:

We are looking for a creative, strategic, and results-driven Social Media Manager to lead the growth of our online presence. You will be responsible for managing and executing the overall content strategy across all social platforms, growing engagement, building brand awareness, and driving traffic and conversions through compelling storytelling and targeted campaigns.

Key Responsibilities:

• Develop, plan, and execute social media strategies across platforms like Instagram, Facebook, TikTok, LinkedIn, and Twitter/X.
• Create engaging content (in collaboration with designers and writers) for posts, stories, reels, carousels, and videos.
• Manage daily posting schedules, monitor engagement, and respond to comments/messages.
• Analyze performance metrics and generate monthly reports with actionable insights.
• Stay on top of trends, viral content, hashtags, and platform updates.
• Run and optimize paid social media ad campaigns (optional but preferred).
• Collaborate with internal teams for product launches, promotions, and brand initiatives.
• Maintain consistent brand voice and visuals across all social channels.

Job Specification:

• Proven experience as a Social Media Manager (2+ years preferred).
• Strong understanding of social media algorithms, trends, and audience behavior.
• Hands-on experience with scheduling and analytics tools (e.g., Buffer, Hootsuite, Later, Meta Business Suite).
• Excellent written communication and content planning skills.
• Ability to analyze data and make informed strategic decisions.
• Knowledge of Canva or Adobe Creative Suite is a plus.