Social Media Manager

iGate Technologies Pakistan; Islamabad; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A leading technology firm in Islamabad is seeking a Social Media Manager to lead its online presence through creativity and data insights. The ideal candidate will manage social media platforms like Meta, TikTok, and YouTube, engage with a dynamic sports audience, and develop impactful digital strategies. Experience in social media management and strong analytical skills are required, along with a relevant degree in Marketing or Digital Media. Competitive salary and benefits are offered.

Benefits

Fuel Allowance

Medical Insurance

Free Lunch Facility

Gym Passport

Participatory Fund

Market Competitive Salary

Learning & Challenging Work Environment

Amazing Work Culture

Paid Time off

Group Life Insurance

Gratuity

Maternity Leaves

Qualifications

• 3-5 years of proven experience in social media management.
• Experience in sports, fitness, or entertainment industries is a plus.
• Strong analytical skills to interpret data and make informed decisions.
• Excellent communication and presentation skills.

Responsibilities

• Develop and execute a comprehensive social media strategy.
• Oversee and optimize brand presence across Meta, TikTok, and YouTube.
• Lead the content planning and creation process.
• Identify, onboard, and manage influencer relationships.
• Utilize social media analytics tools to track key metrics.

Skills

Social media management

Data analysis

Leadership

Influencer marketing

Content strategy

Communication skills

Education

BBA/MBA or equivalent degree in Marketing or Digital Media

Tools

Hootsuite

Sprout Social

Meta Business Suite

Job description

We are seeking a dynamic and strategic Social Media Manager to lead our brand's online presence with creativity, data‑driven insights, and a passion for sports. This role requires hands‑on expertise in managing Meta, TikTok, and YouTube, staying ahead of trends, and engaging with a highly active sports audience. The ideal candidate will be an experienced leader who can manage teams, build influencer collaborations, and drive impactful digital strategies.

Key Responsibilities

Strategic Leadership & Growth

• Develop and execute a comprehensive social media strategy to enhance brand awareness and engagement
• Monitor industry trends, competitor activity, and audience behaviour to craft instant, impactful content strategies
• Oversee and optimize brand presence across Meta (Facebook & Instagram), TikTok, and YouTube with platform‑specific approaches
• Manage social media teams by providing leadership, direction, and ensuring execution aligns with the brand's vision

Content & Community Management

• Lead the content planning and creation process, ensuring a mix of engaging, promotional, and community‑driven content
• Oversee real‑time engagement and community interaction, fostering a strong and loyal digital audience
• Implement an always‑on approach for daily social media activity, ensuring timely responses and trend participation
• Ensure high‑quality multimedia execution (videos, graphics, reels, and UGC integration) to enhance brand storytelling

Influencer & Partnership Management

• Identify, onboard, and manage influencer relationships to amplify brand visibility
• Develop and maintain strategic collaborations with athletes, sports influencers, and industry personalities
• Oversee influencer‑led campaigns, ensuring measurable impact and ROI tracking

Performance & Data Analytics

• Utilize social media analytics tools to track key metrics and optimize content strategies
• Generate performance reports to evaluate campaign success and audience engagement
• Apply data‑driven insights to adjust posting schedules, content formats, and engagement techniques

Cross‑Functional Collaboration

• Work closely with paid media, content, and design teams to ensure cohesive brand messaging
• Align with email marketing teams to integrate social strategies into broader digital campaigns
• Coordinate with website teams to maintain banners, tickers, and digital brand consistency

Requirements

• 3‑5 years of proven experience in social media management, with a leadership role in a fast‑paced digital environment
• Experience in sports, fitness, or entertainment industries is a plus
• BBA/MBA or equivalent degree in Marketing, Digital Media, or a related field
• Strong analytical skills to interpret data and make informed decisions
• Proficiency in social media management tools (Hootsuite, Sprout Social, Meta Business Suite, etc.)
• Excellent communication and presentation skills for internal and external stakeholder engagement
• Experience in influencer marketing, content strategy, and audience growth tactics

Preferred Industry Experience

• E‑commerce / Retail - Managing consumer product branding and digital campaigns to drive sales and customer engagement
• Sports / Fitness / Apparel - Engaging niche audiences through digital storytelling, influencer partnerships, and performance‑driven campaigns
• Technology / SaaS / AI - Enhancing online brand perception, driving digital adoption, and leveraging data‑driven marketing strategies
• FMCG / CPG - Creating high‑impact branding and marketing strategies to build strong customer loyalty and market presence
• Bedding / Interior Design / Furniture - Showcasing lifestyle branding, visual storytelling, and immersive digital experiences to influence purchase decisions
• Real Estate - Developing brand credibility, engaging potential buyers through digital platforms, and optimizing lead generation strategies

Benefits

• ⛽ Fuel Allowance
• 🏥 Medical Insurance
• 🍽 Free Lunch Facility (In‑house)
• 🏋♂️ GYM Passport (Panel Gym's Free of Cost)
• 💰 Participatory Fund
• 💲 Market Competitive Salary
• 💻 Learning & Challenging Work Environment
• 👨💻 Amazing Work Culture
• 🛫 Paid Time off
• 👨👩👧👦 Group Life Insurance
• 💸 Gratuity
• ⏳ Maternity Leaves and many more