Social Media Manager

iGate; Islamabad; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A leading digital marketing firm is seeking a dynamic Social Media Manager to enhance the brand’s online presence through creativity and data-driven insights. The ideal candidate will manage social media teams, oversee content strategies, and engage with sports audiences. A proven leader with 3-5 years of experience in social media management and strong analytical skills is essential. The role includes benefits like medical insurance, free lunch, and a competitive salary.

Benefits

Fuel Allowance

Medical Insurance

Free Lunch Facility (In-house)

GYM Passport (Panel Gym's Free of Cost)

Participatory Fund

Market Competitive Salary

Learning & Challenging Work Environment

Amazing Work Culture

Paid Time off

Group Life Insurance

Gratuity

Maternity Leaves

Qualifications

• 3-5 years of experience in social media management.
• Experience in sports, fitness, or entertainment industries is a plus.
• Strong analytical skills to interpret data.
• Excellent communication and presentation skills.

Responsibilities

• Develop and execute a comprehensive social media strategy.
• Monitor industry trends and competitor activity.
• Manage social media teams and provide direction.
• Implement real-time engagement and community interaction.

Skills

Social media management

Data-driven decision making

Analytical skills

Influencer marketing

Team leadership

Education

BBA/MBA or equivalent degree in Marketing

Tools

Hootsuite

Sprout Social

Meta Business Suite

Job description

We are seeking a dynamic and strategic Social Media Manager to lead our brand’s online presence with creativity, data-driven insights, and a passion for sports. This role requires hands‑on expertise in managing Meta, TikTok, and YouTube, staying ahead of trends, and engaging with a highly active sports audience. The ideal candidate will be an experienced leader who can manage teams, build influencer collaborations, and drive impactful digital strategies.

Key Responsibilities

Strategic Leadership & Growth

• Develop and execute a comprehensive social media strategy to enhance brand awareness and engagement.
• Monitor industry trends, competitor activity, and audience behaviour to craft instant, impactful content strategies.
• Oversee and optimize brand presence across Meta (Facebook & Instagram), TikTok, and YouTube with platform-specific approaches.
• Manage social media teams by providing leadership, direction, and ensuring execution aligns with the brand’s vision.

Content & Community Management

• Lead the content planning and creation process, ensuring a mix of engaging, promotional, and community-driven content.
• Oversee real-time engagement and community interaction, fostering a strong and loyal digital audience.
• Implement an always-on approach for daily social media activity, ensuring timely responses and trend participation.
• Ensure high-quality multimedia execution (videos, graphics, reels, and UGC integration) to enhance brand storytelling.

Influencer & Partnership Management

• Identify, onboard, and manage influencer relationships to amplify brand visibility.
• Develop and maintain strategic collaborations with athletes, sports influencers, and industry personalities.
• Oversee influencer-led campaigns, ensuring measurable impact and ROI tracking.

Performance & Data Analytics

• Utilize social media analytics tools to track key metrics and optimize content strategies.
• Generate performance reports to evaluate campaign success and audience engagement.
• Apply data-driven insights to adjust posting schedules, content formats, and engagement techniques.

Cross-Functional Collaboration

• Work closely with paid media, content, and design teams to ensure cohesive brand messaging.
• Align with email marketing teams to integrate social strategies into broader digital campaigns.
• Coordinate with website teams to maintain banners, tickers, and digital brand consistency.

Qualifications

• 3-5 years of proven experience in social media management, with a leadership role in a fast-paced digital environment.
• Experience in sports, fitness, or entertainment industries is a plus.
• BBA/MBA or equivalent degree in Marketing, Digital Media, or a related field.
• Strong analytical skills to interpret data and make informed decisions.
• Proficiency in social media management tools (Hootsuite, Sprout Social, Meta Business Suite, etc.).
• Excellent communication and presentation skills for internal and external stakeholder engagement.
• Experience in influencer marketing, content strategy, and audience growth tactics.

Preferred Industry Experience

• E-commerce / Retail – Managing consumer product branding and digital campaigns to drive sales and customer engagement.
• Sports / Fitness / Apparel – Engaging niche audiences through digital storytelling, influencer partnerships, and performance-driven campaigns.
• Technology / SaaS / AI – Enhancing online brand perception, driving digital adoption, and leveraging data-driven marketing strategies.
• FMCG / CPG – Creating high-impact branding and marketing strategies to build strong customer loyalty and market presence.
• Bedding / Interior Design / Furniture – Showcasing lifestyle branding, visual storytelling, and immersive digital experiences to influence purchase decisions.
• Real Estate – Developing brand credibility, engaging potential buyers through digital platforms, and optimizing lead generation strategies.

Benefits

• ⛽ Fuel Allowance
• 🏥 Medical Insurance
• 🍽 Free Lunch Facility (In-house)
• 🏋♂️ GYM Passport (Panel Gym's Free of Cost)
• 💰 Participatory Fund
• 💲 Market Competitive Salary
• 💻 Learning & Challenging Work Environment
• 👨💻 Amazing Work Culture
• 🛫 Paid Time off
• 👨👩👧👦 Group Life Insurance
• 💸 Gratuity
• ⏳ Maternity Leaves and many more