Social Media Executive

Web Enthusiasts; Karachi Division; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A dynamic digital marketing agency in Karachi is seeking a Social Media Executive to manage marketing campaigns and enhance engagement. The ideal candidate should have 1-2 years of experience, a strong grasp of content creation, and excellent communication skills. Responsibilities include curating content and analyzing campaign performance. If you are passionate about social media and ready to contribute to brand growth, apply today!

Qualifications

• 1-2 years of experience in social media.
• Ability to create and curate content across multiple platforms.
• Proficiency in analytical reviewing of social media campaigns.

Responsibilities

• Manage social media marketing campaigns and activities.
• Curate relevant content to reach the company’s ideal customers.
• Monitor and respond to user interactions on social platforms.

Skills

Social Media Marketing

Content Creation

Analytical Thinking

Customer Engagement

Education

Marketing degree or relevant experience

Tools

WordPress

Social Media Platforms

Job description

Calling all Social Media enthusiasts! We are looking for a Social Media Executive to work on a number of well known and popular brands and to drive interactions!

The ideal candidate will have 1-2 years experience working in social media. You will be confident and have a way with words, as there is a client facing aspect to the role.

Responsibilities

• Manage Social Media marketing campaigns and day-to-day activities including:
  • Curate relevant content to reach the company’s ideal customers.
  • Create, curate, and manage all published content (images, video and written).
  • Monitor, listen and respond to users in a Social way while cultivating leads and sales.
  • Conduct online advocacy and open stream for cross-promotions.
  • Develop and expand community and/or blogger outreach efforts.
  • Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
  • Design, create and manage promotions and Social ad campaigns.
  • Compile report for management showing results (ROI).
• Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
• Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
• Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.
• Monitor trends in Social Media tools, applications, channels, design and strategy.
• Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
• Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

Qualifications

• Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.
• Demonstrates creativity and documented immersion in Social Media. (Give links to profiles as examples).
• Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing.
• Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
• Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.
• Maintains excellent writing and language skills.
• Enjoys a working knowledge of the blogging ecosystem relevant to the Company’s field.
• Displays ability to effectively communicate information and ideas in written and video format.
• Exceeds at building and maintaining sales relationships, online and off.
• Is a Team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).
• Makes evident good technical understanding and can pick up new tools quickly.
• Maintains a working knowledge of principles of SEO including keyword research. Highly knowledgeable in the principles of Search and Social.
• Possesses functional knowledge and/or personal experience with WordPress.
• Demonstrates winning Social Customer Service techniques. Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.

If you feel you tick the above boxes and would love this great opportunity to get on board with a growing agency then send your resume today!

Information Technology and Services - Karachi, Pakistan

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